Folder Recto: Left: This is a fine surviving example of an intact folder cover for the second collected issue of Die Kunst in Der Photographie, 1902. (Lieferung 2) The folder cover- with some fading- still retains its original light green color. The title of the journal is printed in red ink, and features artwork originally etched in 1896 by Swiss artist Hermann Hirzel. (1864-1939)

Believed to be living in Berlin at the time he created this work, Hirzel’s cover design showing a Faun playing his flute among a landscape of trees and the rising Sun was used in issues from 1897-1903.

The other printed details included in the folder cover below the artwork: HERAUSGEGEBEN UND GELEITET von FRANZ GOERKE | Published and Edited by Franz Goerke; Verlagsbuchhandlung von Wilhelm Knapp in Halle a. S. | Wilhelm Knapp’s publishing house in Halle a. S.

Folder Verso: Right: A message from Franz Goerke at top of page: (translated)

In addition, we intend to publish occasional articles that deal exclusively with the artistic side of photography. We will welcome any solid collaboration and constructive criticism to help us achieve our goal: on the one hand, to promote the artistic aspect of photographic endeavors – and on the other hand, to make recognized artistic achievements accessible to educated people of all nations.  –The editor  Franz Goerke.

This is followed by a message from publishing house Wilhelm Knapp:

The Art in Photography…has been published since January 1897 in 6 bi-monthly issues at a subscription price of 4 marks per copy. Individual issues are only available at the increased price of 6 marks.
Each issue contains 6 art prints in perfect technical reproduction along with a corresponding text, or instead of the latter 4 prints in autotype, the artistic design of which will also be given the greatest care.
Orders for “The Art in Photography* can be placed at the undersigned publishing house, as well as all book and art shops in Germany and abroad; the first issue will be sent to your home for inspection on request.  -The Wilhelm Knapp publishing house in Halle a. S

Followed by an additional publishers announcement regarding binders for yearly volumes of Die Kunst in der Photographie:

After a suitable device for storing the issues of “THE ART OF PHOTOGRAPHY” turned out to be indispensable, I had an elegant and practical folder made (price 5 marks, freight and customs surcharges apply abroad), which I recommend to all subscribers. Furthermore, highly elegant binding covers (half French with English art linen and genuine gold embossing) are supplied for each year at the reasonable price of 5 marks. –Wilhelm Knapp, publishing house

Anchoring bottom margin is address for correspondence:

All letters and submissions concerning the editorial department should be addressed to Mr. Franz Goerke.  See below: Berlin W. Maassenstr. 32