Bausch & Lomb, Lenses & Shutters

Advertising, Photography

Dimensions

Image Dimensions: 20.8 x 13.3 cm
Support Dimensions: detail: 24.9 x 17.2 cm | three sets of  staple holes along left margin of lithograph

This three-color lithograph printed on coated manilla paper stock was included within a stapled copy of the November, 1904 issue of The Photo-American. (1.)  Printed in yellow, light blue and darker blue, the unsigned artwork depicts a “locomotive” circling the world on railroad tracks with the front of the engine featuring a Bausch & Lomb Optical Company Plastigmat lens set within a brass Volute shutter. The design incorporates  “boxcars” being pulled as part of the train individually printed on top as Kodak, Premo, Poco, Weno and Century brand cameras. “Sold Round the World on all Cameras” is the advertising copy in the sky above,  meant to reinforce the idea that all popular cameras for sale at the time featured Bausch & Lomb lenses & shutter assemblies. Additional copy alerts those wishing to obtain their free catalogue: “Send 25 Cents for our elegant Portfolio of 25 Prize Pictures Size 9 x 12.”  A very fine printed copyright disclaimer at the foot of the advertisement reads:

copyrighted 1904 By Bausch & Lomb Optical Co.


1. lithograph with verso printed in red and black features an advertisement for Bausch & Lomb-Zeiss Convertible Protars-a lens described as 3 Lenses in One.  Staple bound, the pagination features it opposite the contents page of the issue in the front. From: The Photo-American: Edward W. Newcomb, managing editor: Stamford, CT: The Photo-American Pub. Co.: November, 1904