In 1896, Franz Goerke on behalf of the Berlin publisher Julius Becker commissioned Swiss artist and etcher Hermann Hirzel (1864-1939) (born: Buenos Aires) to design the artwork and Jugendstil typography for Die Kunst in der Photographie’s photographic art folio as well as the decorative floral artwork used on the inside front cover contents (Inhalt) page. Hirzel also supplied a woodcut floral headpiece adorning the back cover. From 1897 to the end of volume 7 in 1903, the Hirzel designed cover remained consistent, the only change was publisher attribution.  From 1897-1899, it was Verlagsbuchhandlung von Julius Becker In Berlin SW. In 1900, Martin Oldenbourg In Berlin SW 48 was the publisher. From 1901-1908, Wilhelm Knapp (Halle an der Saale) published this folio journal.

Beginning in 1904, the art folios were issued as plain green cardstock folders with simple typography. It is unclear what color the folios were issued in for the year 1905.   Folios from 1906-1907 were red and for the last year, 1908, folios were issued in gray cardstock.