Uncle Sam is Proud of Bausch & Lomb Lenses and Shutters

Advertising, Photography

Dimensions

Support Dimensions: 25.5 x 17.0 cm

This three-color lithograph printed on coated manilla paper stock featuring a popular representation of Uncle Sam sporting a Plastigmat lens in place of his top hat was included within a stapled copy of the January, 1906 issue of Camera & Dark-Room. (1.)  “Uncle Sam is Proud of Bausch & Lomb Lenses and Shutters” and “Sold Round the World on all Cameras” is the featured advertising copy for this lithograph, designed to promote the company’s free catalog.  A very fine printed copyright disclaimer at the foot of the advertisement reads:

copyrighted 1904 By Bausch & Lomb Optical Co.


1. lithograph with verso printed in black letterpress features an advertisement for a Bausch & Lomb-Zeiss Unar f-4.5 lens described as ”Unar is the lightest, most compact and, with the exception of Planar, is the fastest lens in the Zeiss Series. Speed and depth of focus adapt Unar to most rapid instantaneous exposures as well as portraiture and group work. Unar fitted with the Volute Shutter is a most desirable hand camera lens.“  Staple bound, the pagination features this full-page lithograph before the halftone frontis plate in the issue. From: Camera & Dark-Room: A Magazine of Amateur Photography: published monthly by The American Photographic Publishing Co.: New York: January, 1906