Cute and engaging as they are, these photographs showing a little boy posing with his then new No. 1A Kodak Jr. Autographic camera and Staten Island, N.Y. resident Dorothy Tucker with her model 3A Folding Pocket model are not known to have been singled out by judges in the annual Kodak Advertising Contests they were entered in.
Detail: “Let the Children Kodak”: Anonymous American Photographer: ca. 1915-20: Gelatin Silver print, mounted to vintage 1890’s era cabinet card: 11.3 x 7.7 | 13.2 x 8.7 | 16.4 x 13.9 cm. This amateur photograph was submitted as part of Kodak’s annual Advertising Contest around 1915. An unknown little boy in overalls is shown about to take a photograph using a pneumatic bulb shutter release in his right hand while posing behind a No. 1A Kodak Jr. (Autographic) camera. The camera was produced and sold by the Eastman Kodak Company of Rochester, New York from 1914-27. From: PhotoSeed Archive
But times do change, and so has the company that promoted their namesake as a verb, as in the following slogan used to promote themselves for advertising purposes: Let the Children Kodak.
Belatedly, it’s reassuring to know Eastman Kodak did re-emerge from 20 months of Chapter 11 bankruptcy protection on September 3, 2013. (1.)
For the record, Kodak now brands itself “a technology company focused on imaging”, with major divisions including separate Print and Enterprise Inkjet Systems, Flexographic Packaging, Software and Solutions, Consumer and Film, Advanced Materials and 3D Printing Technology.
Detail: “Let the Children Kodak”: Anonymous American Photographer: ca. 1915-20: Gelatin Silver print, mounted to vintage 1890’s era cabinet card: 10.9 x 7.7 | 13.0 x 9.7 | 16.4 x 13.9 cm. This amateur photograph was submitted as part of Kodak’s annual Advertising Contest around 1915. An unknown little boy in overalls is shown about to take a photograph using a pneumatic bulb shutter release in his right hand while standing and holding a No. 1A Kodak Jr. (Autographic) camera. The camera was produced and sold by the Eastman Kodak Company of Rochester, New York from 1914-27. From: PhotoSeed Archive
The Consumer and Film part of the above is what were interested in here, and happily, Kodak is at least trying to stay in the game, with an outside licensing agreement in place for their own branded PixPro series digital camera and camcorder line (manufactured in China) as well as a new Android™ based smartphone called the Ektra. The company does a good job in putting the Ektra in historical context with all the Kodak innovations going way back, with a company website copywriter pontificating a bit about how company founder George Eastman would …” totally understand the power of putting a camera into a smartphone, a device that everyone always carries.”
The reality however-and I do hope they push back given their rich heritage in photography-are plenty of negative reviews for the Ektra. (on CNET, among other sites) Luckily they have a few aces up their sleeves and are proactive and smart enough to diversify into smartphone accessories like wireless selfie sticks, vehicle dashboard mounts and mini tripods, among other things. Word in January, 2017 of the re-introduction of Ektachrome film for both motion picture cinematographers and still shooters scheduled for later this year has also made plenty of folks very happy indeed.
Detail: “Dorothy Tucker with Kodak 3A Folding Pocket Camera”: Charles Rollins Tucker, American (b. 1868): unmounted vintage platinum print ca. 1910-15: 23.6 x 15.0 cm: Dorothy Tucker, b. August, 1899, of Staten Island, N.Y., the photographer’s daughter, is shown holding what is believed to be Kodak’s first postcard format camera introduced in 1903 and manufactured until 1915. Wearing an elegant hat and overcoat, Dorothy posed for a series of photographs that were entered over successive years by her father in Kodak’s annual Advertising contests. From: PhotoSeed Archive
So go out and buy that Kodak 40” Selfie Stick with Wireless Remote: impress your neighbors by taking photos and videos “to a whole new level of awesome” as the ad copy promotes, and don’t forget to take some ancient advice from a company that knew a thing or two about winning photo contests with cameras they once made themselves:
Detail: “Dorothy Tucker with Kodak 3A Folding Pocket Camera”: Charles Rollins Tucker, American (b. 1868): mounted vintage platinum print ca. 1910-15: 22.0 x 14.0 | 33.9 x 24.9 cm: Dorothy Tucker, b. August, 1899, of Staten Island, N.Y., the photographer’s daughter, is shown holding and snuggling up to what is believed to be Kodak’s first postcard format camera (shown in closed position) introduced in 1903 and manufactured until 1915. Over a period of successive years, Dorothy posed for a series of photographs taken by her father and entered in Kodak’s annual Advertising contests. Scott’s Photographica Collection online resource states the 3A was manufactured in seven different models over its’ lifetime and that the “1912 Eastman Kodak catalog prices the 3A FPK with Kodak Ball Bearing shutter at 20 dollars, with Kodak Automatic shutter at 25 dollars and with Compound shutter and Zeiss Kodak anastigmat lens at 61.40 dollars.” From: PhotoSeed Archive
Pretty pictures of pretty children will not sell Kodaks, but the picture of a pretty little girl photographing her playmates will make other children want Kodaks to photograph their playmates. Make an attractive picture of this sort and you have an entry for Class 4, which calls for pictures illustrating the slogan, “Let the children Kodak.” (2.)
1. see 2012 post on this website: “Kodak’s Work not Done“. A history of Kodak’s annual contests from this site can be found here.
2. excerpt: Thirty Days Left (Kodak Advertising Competition) in: Studio Light (publication of the Eastman Kodak Company): October, 1915, p. 20. A nice historical overview of George Eastman and the Kodak company can be found here on their website.
