For your consideration, we offer a happier vision of patriotic leanings supporting the home-front on this milestone day in history marking the end of  World War 1.

On the Eleventh Hour of the Eleventh Day of the Eleventh Month- November 11, 1918, the signing of the Armistice ending the Great War took place 60 kilometers north of Paris inside a railway carriage parked in the Forest of Compiègne. It has now been 100 years since that fateful day, on that fateful month and on that fateful hour. Sadly, mankind seems doomed to repeat his failures.

But a pivoting to Photography in relation to these weighty issues will always be of interest to the historian.

In 1914, the role of the medium expanded greatly at the outset of World War 1. In addition to photography’s new found power through smaller cameras to document unspeakable human suffering and death by the millions brought about by trench warfare, aerial reconnaissance photography gave countries the ability to monitor troop movements and to devise strategy in nearly real time. And then there was the home-front. The Eastman Kodak Company was certainly not going to let a war get in the way in order to call attention to their brand and sell more product.

Retooling like other large concerns in order to become an essential military contractor, they saw American Doughboys entering the war late in the conflict as brand ambassadors. As proof, the Kodak Vest Pocket camera, which debuted in 1912, found its’ way onto the front lines and trenches of many battlefields-legally or otherwise, and advertising posters hawking the camera as well as this oversized framed bromide print of soldiers for darkroom supplies and film called Kodak in Camp prominently appeared displayed in camera shops throughout the country.

And Kodak went further. As part of their national print advertising campaign dubbed “Take a KODAK with you“, this photo of nighttime developing in camp appeared full page in the pages of the Saturday Evening Post magazine for their August 4, 1917 issue as well as other publications around that time.

But most importantly, we honor the memory today of all the fallen. In a tribute to just one, a Scottish photographer by the name of Nichol Elliot, whose 1917 death in wartime Belgium is memorialized by a volume of his pictorial photographs accompanied by poems written by his wife Alice Elliot, we give her final stanza from An Idyll of Peace:

How swift from summer idylls came the wrench
Of life flung thence, by war and manhood’s will,
To battle roar and glare, or deathly chill
Of watch and warfare in the nightmare trench!
For peace divine man paid diviner price
In world-wide idyll of high sacrifice.

-Paired with Nichol Elliot photograph: In the Island, Toronto

For additional background on photography and the Great War, check out this New York Times Lens blog post from 2014.

 Like the mythological bird the Phoenix, the groundbreaking photography and art journal Camera Work edited and published by Alfred Stieglitz of New York from 1903-17 is now available for purchase as a full run after long being out of print.

Remarkably and metaphorically, this bird, capably guided by St. Louis resident Pierre Vreyen, has risen again even though its first creator, while acknowledging the passion it took to create it was a most admirable thing, nonetheless went on to dispose of at least one known full run of Camera Work by setting it alight in 1929 at his Lake George estate. In 1933, writing in a two-page letter on July 10 from there to writer and critic Lewis Mumford, Stieglitz outlines the emotional capital he expended on his involvement with and creation of Camera Work:

“Four years ago the complete set of Camera Work I had had up here for years I offered to the Evening Star. It was a wonderful sight to watch the volumes burn. As you know books burn slowly…What a continuous heartache Camera Work represented & what blood was spilled over each issue fighting printers & fighting engravers—fighting paper dealers & paper manufacturers—fighting ink manufacturers & binders—fighting those who did the packing—fighting the post office—every step I controlled personally—as I sat there & realized what passion it all represented—I had to smile at myself.—Ye gods what won’t passion do.” (1.)

Originally from Liege, Belgium and trained as an electrician and draftsman but more recently plying his trade as a commercial photographer, Pierre explained to me his inspiration for bringing Camera Work back to life, so to speak:

“It all started when Mark (Katzman) said he would love to have a digital copy of Camera Work so he could open it anytime without the fear of over-manipulating his set of originals. I told him I would give him a hand doing it and it took 2 years to make.”

With the establishment of his website cameraworkmagazine.com, which includes short videos of him leafing through each newly published issue of Camera Work, one can order the full run of the journal in facsimile: the most complete and faithful copy of the original ever published. The cost is $1200, which includes a separate index issue, plus shipping.

Pierre says: “The aim of this project is to put (Camera Work) in the hands of schools, teachers, students, museums, libraries, collectors, appraisers, auction houses, individuals, etc… a high quality reproduction of the originals at a reasonable price.”

Intrigued, I asked him what some of the challenges were for pulling the project off, and I couldn’t help but think of parallels Stieglitz himself surely encountered, yet updated for the digital age:

“There were many challenges. At first was where to start? From what? Luckily I found the Modernist Journal Project online which has a digital copy of Camera Work. It is incomplete but we contacted them and they were kind enough to supply us with their raw files. I used their files for the text pages but not for the plates.

 The text pages needed a lot of work in Photoshop to clean, resize, straighten, etc… and then we had to photograph many of the plate pages Mark (Katzman) had no high res files in his archive. I also had to align the often found ghost image present on the facing page of the plates. Look at the video clips I have on the website and you’ll see what I mean. Especially visible in number 49-50.”

Continuing, and with the knowledge he has put up a significant amount of his own money to complete 25 full sets of Camera Work, Pierre spoke of finding someone to print the issues, something that happens less and less in this digital age:

…“I had to find a printer. I first looked online but the choices are limited and it ends up getting expensive really quick when you want to use a print on demand service like blurb.com. So I looked locally.

I found a printer that was in St. Louis but after many, many weeks of proofs and tries, it did not work out. Back to square 1, I found another printer about 80 miles from St. Louis and this is the one I ended up using. All in all, it took me 6 months dealing with different printers to finally get what you saw in Rochester, the final product.”

As an added bonus, Pierre will also sell you a piece of history from the pages of Camera Work: approximately 180 individual advertising pages from the journal are listed on his site and can be ordered as 16 x 20″ framable art prints for the bargain of $30 each.

Would the master Approve?

Not that my opinion matters, but here goes. It’s hard to guess if Alfred Stieglitz would have embraced the concept of digitization. My hunch says no, because I want to believe one of the most important legacies he left the world, Camera Work magazine, was something he would have been insistent be appreciated in its’ original form.

All well and good if you can get ahold of vintage copies, or have the tenacity and financial resources to acquire a full run of the 50 issues and supplements.  But to those of us in the 21st century, the importance of the groundbreaking nature of the journal as well as the superb photogravure plates contained within give many of us ample reason to collect at least a few of the plates.

Speaking personally, a delicate japan tissue gravure of a collaborative effort by Stieglitz and Clarence White from Camera Work was one of my very first photographic purchases as a collector. I convinced myself I would frame that photograph and hang it on the wall, but it slowly drifted to the bottom of an acid-free case as I rapidly descended into the madness of collecting vintage photographs, never to look back.

For the sake of historical context, a timeline of the most notable publishing efforts promoting Camera Work scholarship, although certainly not exhaustive given the hundreds, perhaps thousands of citations for the journal not listed here, are necessary for the record, and reveal ample support and evidence for Pierre Vreyen’s efforts at getting it back in print. I’ve also included a few links at the end of this post for some exciting recent scholarship and digitization efforts.

Camera Work: Key Dates & published Literature

1903-1917:

Issued quarterly in New York by Alfred Stieglitz, (1864-1946) the journal featured a cover design by a young Edward Steichen who created the Craftsman inspired typeface logo anchored by an outlined box: “A Photographic Quarterly* Edited And Published By * Alfred Stieglitz New York“. Steichen’s efforts included the overall design aesthetic for the interior pages, which even extended to the advertising pages published in the back of each issue. Through primary sources, Camera Work is known to have had a larger subscriber base when it was first introduced in the first decade of the 20th Century but waned considerably with the outset of World War I in Europe. In a three page letter written by Stieglitz to the writer and critic Lewis Mumford dated October 15, 1935, he states the size of the edition for individual issues while giving other valuable information on the albatross Camera Work had become to him, along with the solution:

“Camera Work has gone off to you in 4 packages by parcel post…As for the missing Plates they were not torn out of the books but were never put into those copies. You see many of the gravures were tipped in my hand (by me) after the numbers had been printed & bound. And I only completed the number of copies as were subscribed for. The edition was always 1000 copies except 49–50—that was 350. When I destroyed about 10000 copies of Camera Work—they were smothering me—I destroyed virtually all the Plates that had not been used. That’s why I can’t complete your incomplete copies.” (2.)

1924: (ca.) After 1917, the first known marketing efforts for the journal appear by the E. Weyhe Gallery of New York City. They publish a small prospectus which served as a sales catalogue after buying up remaining copies from Alfred Stieglitz. Scans of an original prospectus owned by PhotoSeed can be seen above. In 2012, one was also included with the sale of a full leather-bound run of the journal  by Sotheby’s. The auction house provided the following background on the Weyhe firm as part of the listing:

“New York art dealer and publisher Erhard Weyhe (1882-1972), whose gallery and bookshop on Lexington Avenue promoted not only prints and art books, but also photography.  Weyhe and Stieglitz were friends who frequented each other’s gallery and worked with some of the same artists.  Laid in the present set’s first volume is a prospectus issued by the Weyhe firm, announcing that ‘we have recently obtained from the publisher a large stock of Camera Work, the remainder of this unique publication, and we are now offering the public a chance to obtain copies, both singly and in sets.” (3.)

1969: The first attempt at a true duplication for the journal was undertaken by Kraus Reprint, (Nendeln/Liechtenstein) and is outlined by scholar Meredith A. Friedman for her 2009 master of arts thesis “Camera Work And The Alfred Stieglitz Collection At The Metropolitan Museum Of Art“:

“Camera Work was published in fifty volumes from 1903 to 1917. In 1969 Kraus Reprint reproduced all fifty issues of Camera Work in a six-volume set. The reprint is not a facsimile, but rather a duplication of the content (text and illustrations) of Camera Work page-by-page. The page size of the reprint editions is slightly smaller than the original issues. In an introductory note, the publishers explain that the reproduction was printed “as a service to scholars. It records the entire content of the original number, but does not attempt to reproduce its visual quality, nor the calibre of its plates.” (32) The Kraus Reprint edition of Camera Work seems to be the first time anyone acknowledged the value of Camera Work from a scholarly perspective.”  (Editors note: Hathi Trust Digital Library currently has around 40 of the Kraus issues which can be accessed here.)

(32.) Alfred Stieglitz, Camera Work (Nendeln, Liechtenstein: Kraus Reprint, 1969), edition notice.

  

1973: Friedman continues with the journal’s literature survey:

“Jonathan Green’s Camera Work: A Critical Anthology (1973) is the first significant evaluation of Camera Work, particularly focusing on the articles and text rather than the reproductions. It describes the evolution of the photographic medium through the writing in Camera Work from issue to issue over the fifteen years of its publication. The volume is thoroughly organized with six indexes: biographical information each of the artists, photographers, and writers who contributed to Camera Work and that are featured in his text; a chronological bibliography of works relating to Camera Work and the Photo-Secession; an index of names and subjects appearing in Camera Work; a chronological list of articles published in Camera Work; an index of artists and the issues in which their works appear; and a chronological index of the plates, listing the process by which they were reproduced in Camera Work.”

1973: Scholar Christian Peterson notes the following title which featured a facsimile of the Camera Work cover logo and publishing attribution for Stieglitz in his online sales catalogue for the journal:

Camera Work: A Photographic Quarterly Edited and Published by Alfred Stieglitz, New York, Minneapolis Institute of Arts, 1973. Softcover, 11 x 8 ½ inches, 40 pages, 3 halftone illustrations. This uncommon publication accompanied the exhibition, “I Am an American,” that traveled to over a dozen Minnesota towns in 1973 on the Minneapolis Institute of Arts’ Artmobile. The show included photogravures from Camera Work, plus paintings, drawing, and watercolors by members of the Stieglitz circle. This item includes a facsimile cover of the magazine, brief text by curator Carroll T. Hartwell, and reprints of articles from Camera Work. Most importantly, it features images by James Craig Annan, Alvin Langdon Coburn, and Stieglitz, printed on translucent paper and tipped-in, in a modest effort to replicate the delicate nature of the original gravures. Fine condition. $25. (editor: note: the “gravures” are actually halftones)

1978: Friedman continues with her thesis survey:

“In 1978 Marianne Fulton Margolis published Camera Work: A Pictorial Guide, building upon the thorough indexing in Green’s publication, but instead focusing solely on the images in Camera Work. This was the first time all 559 images from Camera Work were published in a single-volume reference. The images leave much to be desired; all are printed the same size, four to a page, in black and white halftone. As a reference, though, the publication is invaluable. The main part of the book reproduces each image in Camera Work in their exact sequence as published. Like Green, Margolis lists the medium by which the image was reproduced in Camera Work, but she also provides the original medium of the work when known, and also indicates when the reproduction is known to have been created from the artist’s original negative. Further, Margolis provides the reproduction method for every illustration in each issue of Camera Work, whereas Green discussed the plates, and a number of graphics within the text (such as Steichen’s Photo-Secession poster in Camera Work Number 13) which Margolis has not included in her index. Much of this information comes directly from the text of Camera Work. Three additional indexes at the end of the book provide an alphabetical list of artists, titles and portrait sitters, each with corresponding number of the periodical.”

1985: Friedman survey continues:

“This same concern was raised again in 1985 in the exhibition Camera Work: Process and Image organized by the Minneapolis Institute of Arts and accompanied by a catalogue with an essay by Christian A. Peterson that chronicles the use of reproductions throughout the publication of Camera Work, and the response these images provoked in the photographers whose works were reproduced.”

1997: Camera Work- The Complete Illustrations 1903-1917 is published by Benedikt Taschen with an essay in English by Pam Roberts that was additionally translated into German and French for the volume. Along with a full index of all artists represented in the journal and selected texts printed in the rear of the volume, all of the plates are reproduced which were taken from a complete set of Camera Work owned by the Royal Photographic Society, Bath.  

Roberts notes in her essay: “Camera Work fulfilled many functions. On one level, it began as the last outpost of the confluence of Symbolist art, photography and literature, and ended as a messenger of Modernism. On another level, it was a non-concurrent exhibition catalogue for 291 and the publicity machine for the Photo-Secession.”

Friedman’s thesis also comments on the 15th anniversary edition of this work: “An alternate version of this book, Camera Work: The Complete Photographs, published in 2008 for the l5th  anniversary of Taschen, features reproductions of every photograph in Camera Work, but not every illustration as its predecessor does.”

2003: “Camera Work: A Centennial Celebration” is published. Friedman comments:

“In celebration of the 100th anniversary of the publication of Camera Work, a traveling exhibition was organized by Stephen Perloff, editor of The Photo Review and The Photograph Collector. A double issue of The Photo Review was published as a catalogue and featured essays by Perloff along with Peter C. Bunnell, Lucy Bowdich, Barbara L. Michaels, and Luis Nadeau.” (33.)

33. Perloff, Stephen, ed. “Camera Work: A Centennial Celebration.” Exhibition catalogue. The Photo Review 26, no. 1-2, 2003.

Camera Work Resources & Scholarship on the Web

– Wikipedia: always a good resource if you are just getting your feet wet in first learning about Camera Work. Link

– Modernist Journal Project: originally founded at Brown University in 1995 to create an online periodicals database, the entire run of Camera Work, using vintage copies from Princeton University, has been digitized in the last five years and posted online. Brown teamed with The University of Tulsa for the effort, which lacks only six photographic plates-Gertrude Käsebier’s “Portrait (Miss N)” and “Red Man” (CW 1: 11, 13), A. Radclyffe Dugmore’s “Study in Natural History” (CW 1: 55), Eduard Steichen’s “Solitude” and “Poster Lady” (CW 14s: 33, 35), and Steichen’s “The Photographer’s Best Model: G. Bernard Shaw” (CW 42-43: 39). Link

– Photogravure.com: Site owner and collector Mark Katzman has made all of the gorgeous photogravure plates (as well as most of the halftone plates) throughout the entire run of Camera Work accessible from his personal collection in the newly relaunched version of his site. Link

– Heidelberg University Library in conjunction with The University of Zurich launches their digitization efforts to the web in March, 2018: “all fifty regular and three special issues of Camera Work are digitized to the highest standards“.  Link

– Camera Work: Inside/Out: Under the guidance of Professor Dr. Bettina Gockel, the principal investigator for the project, the University of Zurich from 2015-18 launches this research project in conjunction with the Institute of Art History at the university.  Link

– Video: Camera Work – Institute of Art History University of Zurich:  With a running length of about 5.5 minutes, this video produced as part of “Camera Work: Inside/Out” is a  wonderful tribute to the enduring legacy and importance of the journal, and a fitting end to our post. Link

Notes:

1. Letter excerpt: in auction listing by RR Auction, Amherst, NH April, 2018-lot passed- #0537. Additionally, the first two sentences of this letter cited in footnote #15 by Lori Cole for her essay “Camera Work: Forming Avant-Garde New York” published in the 2013 volume The Aesthetics of Matter: Modernism, the Avant-Garde and Material Exchange with cited source being the Alfred Stieglitz/Georgia O’Keeffe Archive at Yale University’s Beinecke Rare Book Library. (p. 186) (Note: the 2008 volume edited by Robert Wojtowicz titled Mumford on Modern Art in the 1930s states carbon copies of letters, believed to include this one sent by Stieglitz to Mumford, are contained within the Alfred Stieglitz correspondence files at the Beinecke.) The actual bonfire set by Stieglitz is corroborated somewhat in a description by Sue Davidson Lowe, the grandniece of Stieglitz, who writes in her volume: Stieglitz-A Memoir/Biography (1983) that in 1929, when Stieglitz was at Lake George and experiencing an emotional helplessness because he had not heard from Georgia O’Keeffe for several weeks, took to the cathartic act of burning: “an accumulation of papers-books and pamphlets, magazines (including many issues of Camera Work), negatives, and prints.” p. 294
2. ALS signed “Stieglitz,” three pages on two sheets, October 15, 1935, in part. (Stieglitz to Lewis Mumford) From auction listing: RR Auction, Amherst, NH April, 2018-lot passed- #0537.
3. ‘CAMERA WORK: A PHOTOGRAPHIC QUARTERLY’ Alfred Stieglitz, Editor: Sotheby’s: 03 OCTOBER 2012: Lot 55

In 1926, Minnesota artist Cleora Clark Wheeler made the following observation in an article she wrote explaining her feat of photographing scores of fellow Kappa Kappa Gamma fraternity sisters by means of silhouette portraiture:

“anyone who saw the interested crowd getting their pictures on banquet night just before we all parted, will be sure it proved there is a way to have one’s picture taken without having one’s head turned.”

Using said dishpans in the title to this post, procured from a nearby hardware store outside Oakland, California, Cleora, or Cleo as she was known, went on to secure these pans used as reflectors for the photo shoot using her mother’s wooden tomato supports, placed in the trunk of her car before heading to the annual convention that year at Mills College from her St. Paul, MN home, a journey of 2000 miles.

So we will say it with our own flowers here: on the occasion of PhotoSeed posting a rare surviving folio volume of 23 of her delicate Japan-tissue photogravures of California landscapes taken and printed by Wheeler used as a sales catalogue, some further context into the life of this fascinating and talented woman is necessary in order to fill in the historical record.

To be clear, photography was just one of the many talents American artist Cleora Wheeler employed in her 98 years. Although never married, it might be said her significant partner through life was her beloved fraternity, Kappa Kappa Gamma, which she was initiated into at the Chi chapter at the University of Minnesota on October 9, 1899. Graduating in 1903, she went on to serve Kappa her entire life.

A designer and illuminator, as she would often describe herself while working out of the third floor studio of her longtime St. Paul family home, often in the act of creating unique bookplates and greeting cards, Cleora wore many professional hats.  Artist, poet, school teacher, women’s advocate, business manager, an expert in steel die stamping, photographer and tireless promoter of her fraternity both locally in Minnesota and around the country were but a few of her passions.

With the knowledge that “Miss Wheeler thinks of California as her second home” as noted in a follow-up article describing her hand-colored photographic work and bookplates on display in 1922 at the St. Paul Public Library, her love of place and record of spirit is evident in pictorial photographic work taken in the American West ca. 1914-1921: a reaffirmation of the cross-pollination taking place in the arts by unconventional practitioners.

The following timeline by year in the life of Cleora Wheeler is meant as a starting point for this remarkable artist.  It begins with her birth in Austin, Minnesota in 1882 and concludes with a 1980 obituary printed in her alumni magazine. Although long-winded in some cases, I’ve decided to include some of the expanded background articles written by and about Wheeler in The Key, the Kappa Kappa Gamma quarterly. In addition to photographic work by Wheeler held by this archive, a link to 45 bookplates held in the Helen Brainerd Lay Bookplate Collection at Mount Holyoke College in South Hadley, Massachusetts can be found here, and a general search link to the Wheeler family archive at the Minnesota Historical Society Library catalogue is here. (type in “Cleora Clark Wheeler”) Further suggestions for inclusion are welcomed. Please contact me through the blog or at admin@photoseed.com.

 David Spencer- February, 2018

Timeline: Cleora Clark Wheeler: 1882-1980

1882: Wheeler is born in Austin, Minnesota. Her father, Rush Benjamin Wheeler, (1844-1930) was an East coast transplant who graduated from Yale. He was a lawyer involved in banking and real estate. Her mother Harriet Sophia Clark Wheeler (1853-1938) was a graduate of the University of Minnesota. Her siblings were two brothers: Frost Montaine Wheeler: 1878-1963 & Ross Clark Wheeler: 1886-1901. The family lived in St. Paul.

1903: Graduates from The University of Minnesota with a Bachelor of Arts degree in English. She later went on to earn certificates of proficiency in engineering drafting and advanced engineering drafting from U. M.

  Moves to California and lives for a year: “Cleora Wheeler’s first work with the Young Women’s Christian Association was in California. Soon after her graduation from the University of Minnesota she was asked by Miss Louise Brooks of New York, national secretary of conventions and conferences, to be her assistant at the student conference at Capitola, Cal.” source: 1921 background on Wheeler in The Key.

“Miss Wheeler thinks of California as her second home, as she spent a year with Pi after graduating at Minnesota.” –The Key: 1926 (Pi chapter at the University of California, Berkeley)

1904: Named Grand Registrar for the Grand Council of Kappa Kappa Gamma, with offices at 301 Pioneer Press Building in St. Paul, MN. source: The Key, October.

1905: Wheeler’s love of nature,  a major theme that would soon emerge in her art, makes an initial greeting as Grand Registrar:

To all in Kappa Kappa Gamma, greetings! The wild thing of the woods has its call; the brook, playing with the bits of forest light and shadow, murmurs to itself; the wind, sighing through the trees, croons its melody and dies away; all nature is at peace, and sings. Song is the outpouring of a soul that cannot contain itself for very joy. Friendship is the life of that soul; a happiness too often unappreciated until perchance it is snatched away, only to leave a memory in its place. May we be worthy of this name of friend, appreciating more fully with each day the fortune that is ours. May we know a courtesy among ourselves that shall unconsciously touch each life we meet. May personal responsibility and devotion broaden into mutual helpfulness, and interest, and charity, until it meet and grace the world of kindly sympathy. (The Key: January: p. 298)

  Writes a poem in tribute to Anne Jones, a fellow Chi chapter member at the University of Minnesota, most likely a personal friend:

Jones. April 5, 1884-July 3, 1905. Initiated into Chi Chapter of Kappa Kappa Gamma October 16, 1902.

As breath of morning gently steals its way O’er sleeping valleys where the morning mist Half timidly awaits the smile of day, Gray mantled, ere the sun has kissed To gold the dim dew-crystaled haze, And gliding soft with footsteps all to fleet For ken of humankind, from out the maze Brings memories, intangible, replete With wonder-fancies, melodies akin To whisperings of heaven; thus she came, Her arms light laden with the green of springA radiance as summer showers win In afterglow, long held ere twilight claim A melody, low borne on evening wing.

 -Cleora Clark Wheeler.  (The Key: October: p. 534)

1906: Wheeler now living in Berkeley, CA, possibly for reasons of health, where she continue her duties as Grand Registrar:  Notices:

 “Record charts may be ordered by chapters or individuals at any time. One dollar, including postage; twenty-five cents in addition if backed with linen. Address care Corresponding Secretary of Pi chapter, Berkeley, California. Cleora Clark Wheeler.” (The Key: October: p. 262)

1907: Relinquishes her duties as Grand Registrar by January. In February, a confirmed report in The Key (p. 71) states health is the reason for her absence from MN:

“Cleora Wheeler, whom you all met at convention; is spending the winter in California. We miss her very much, but are glad to say that her health is greatly improved.”

1909: Takes up work again with the Young Women’s Christian Association, (YWCA) with a notice in the February issue of The Key that she is now the business secretary of the St. Paul Young Women’s Christian Association. (p. 72)

1910:  The first advertisement for Wheeler artwork appears in the October issue of The Key for what is believed to be her new book plate, although it’s described as a “plate book”. Showing her business savvy, earlier in August she had registered copyright in her own name for the design:

THE
Official Plate Book of the Fraternity
IN INDIVIDUAL PACKAGES
25 CENTS
Plan to Send Them at the Holidays
ORDER EARLY
Enclose Stamps or Money Order
1376 Summitt Ave. Cleora Wheeler St. Paul, Minn.

A notice in the December issue of The Key along with an accompanying photograph of the artist that Wheeler had indeed designed the official bookplate for her fraternity:

THE KAPPA BOOK-PLATE

There have been a number of inquiries as to the designer of the Kappa Kappa Gamma book-plate, which was adopted by the Grand Council at Convention Session as the official book-plate of the Fraternity. The plate was designed by Cleora Clark Wheeler, of Chi Chapter, who was Grand Registrar from 1904 to 1906. Miss Wheeler was particularly happy in her choice of the fraternity flower for decoration; for the fleur-de-lis with its long stem and heavy blossom lends itself with special effectiveness to composition. The Kappa bookplate should be an incentive to the growth of our chapter-house libraries; for the chapter name may be used in it, just as well as that of the individual owner.

(note: At the 1890 convention, the fraternity chose the fleur-de-lis “as the Kappa flower for its dignity and grace and because in it the two blues are combined.“)

1911: With the rough design of a new Kappa crest duly recorded in a 1910 committee report, the intent of the adoption of an official coat-of-arms for Kappa was soon becoming reality. (discussions began in 1905)  Because of this and given her proven design expertise on behalf of the fraternity, and with the aim of surely involving her in other design decisions regarding fraternity insignia, Wheeler is appointed by February as new Custodian of the Badge, an important oversight and secretarial role for the official fraternity Badge, a piece of jewelry in the shape of a golden key stamped with the Greek letters for Kappa and worn by chapter members. Wheeler’s role would have been to make sure changes to the key were permissible, and she held the position as Custodian through 1917.

In the October issue of The Key, two separate advertisements for Wheeler’s new book plate design featuring the fleur-de-lis iris appear. One, for correspondence cards, are stamped in gold and priced at 35 cents a dozen. Another is for her bookplate:

The KAPPA BOOK-PLATE
Several times the size
of this cut
In Individual Packages
of 25 Prints
Blue or black ink on English
gummed paper -25 cents
Black ink on Japanese handmade Vellum-50 cents
Tinted prints-50 cents a dozen
The design same size as the Book-Plate
adapted to Dinner Cards and Folders
Cards : Untinted, 30 cents a dozen
Tinted, 50 cents
Folders: Untinted, 50 cents a dozen
Tinted, 75 cents
Address: CLEORA WHEELER
1376 Summit Ave., St. Paul, Minn,
Enclose Stamps or Money Order

1912: Wheeler becomes artistically involved in creating metal dies for the new fraternity coat-of-arms (also referred to as the crest) after consulting with the British College of Arms.  Earlier in 1910, A National Committee for Kappa, with Margaret Brown Moore appointed Chairman, produced the new coat-of-arms. Brown designed it with advice and help from Joanna Strange, BZ-Iowa, head of the reference department of the Carnegie Library in Pittsburgh, as well as from J. F. Hopkins, the designer of the Sigma Nu coat of arms. Moore’s design was then put on paper in the form of a watercolor sketch by Philadelphia heraldry expert Mark J. Rowe: “Margaret urged the Fraternity to protect the design so that “the technically perfect coat-of-arms will not be lost to us.” She expressed a wish that there should be perfect dies for stamping in gold and silver as well as plates for printing on documents and reports. Cleora Wheeler, Minnesota, prepared such plates and dies. The College of Arms in England was consulted before Cleora cut her die in filigree and it was made after the others that were modeled in the regulation way. When these were done, Margaret Moore declared that perfect reproductions had been made.” (1.)

1912-13: Wheeler moves to New York City and attends classes at The School of Fine and Applied Art, (now Parsons School of Design) where she studied color harmony.  Two folders of notes, including those by Wheeler made during lectures given by Frank Alvah Parsons, are held by the school in the present day, as well as a set of her bookplates in the Kellen Design Archives. Sources: WorldCat and Minnesota 1900: Art and Life on the Upper Mississippi, 1890-1915: 1994, Newark: University of Delaware Press.

An article in the October issue of The Key for 1912 states Wheeler issues the limited edition book “Kappas I Have Known” in  250 copies:

A novelty in college scrap books was presented at Convention by Cleora Wheeler, Chi, in “Kappas I Have Known, ” which can be used not only in college, but as a life time fraternity record. The book is divided into sections, under the heads, “My Chapter,” ” National Officers”, and “Kappas From Other Chapters;” and further space is provided for songs and other miscellaneous entries. The book is bound with stubs, so that clippings and snapshots may be pasted in to illustrate the careers of the notable Kappas therein enrolled. And a particularly pretty Kappa touch is added by the Fleur-de-lis design on each page, and the blue and blue binding. (p. 257)

Further details are included about this book, illustrated by a photograph in the advertising section for the December issue of The Key:

Bound in two-tone blue cloth with gold stamping; page decorations and headings in gray-blue ink to harmonize. Sewed by hand. special attention being given to the reinforcement of the back by transverse tapes, and by stubs arranged to offset extra bulk of Kodak Prints and Clippings. In this way the book not only offers space for such additions, but also overcomes the possibility of having it stand open when only partially filled. Edition Limited to 250 copies. Price $1.50 net $1.65 by mail.

1914: This may have been the first year Wheeler undertook her series of Western U.S. photographs that would eventually appear in her 1922 St. Paul exhibit Atmospheric Studies, under the exhibition heading Out Where The West Begins : Colorado. Sometime in the Fall,  Wheeler travels to Boulder as part of fraternity business as noted in the December issue of The Key:

“We were very glad to have Miss Cleora Wheeler with us for luncheon, on her way home from a visit with Beta Mu at Boulder. We enjoyed hearing of the rushing season there, and also the interesting convention news from Miss Wheeler and the five Sigma girls who attended.”

1915: Wheeler’s photographic skills come into play as she visits the U.S. states of  Oklahoma, Kansas, Louisiana, Texas and Missouri while reporting on Kappa chapter houses for the article “Chapter Homes I Have Known“, accompanied by several halftones appearing in the December issue of The Key.  (pp. 317-21)

The magazine cover design for The Key changes with the addition of a new hand-drawn crest (coat-of-arms) designed by recent Xi chapter graduate Ruth Anthony beginning with the May issue. This cover design was used through mid 1927 when it was replaced by a simplified navy blue crest against a gray background.

1916: Wheeler expands her offering of Kappa designs in a full page advertisement for book plates, dinner cards, social stationary and other items appearing in the February issue of The Key.

1918: In May, Wheeler becomes Director for the newly formed St. Paul Vocational Bureau for Trained Women:

1015 Commerce Building, St. Paul
MISS CLEORA WHEELER, DIRECTOR

Backed by the Women’s College Clubs of the Twin Cities, a Bureau for Trained Women was opened in Minneapolis within the last six months. The original idea was to open a branch office in St. Paul, with Miss Cleora Wheeler of St. Paul in charge. It came to be realized, however, that the work in the two cities would be sufficient in importance and scope to warrant the opening of two independent bureaus, so on the morning of May 8 the St. Paul Vocational Bureau for Trained Women opened its office for business. It is conducted under the auspices of the St. Paul College Club, the Vocational Committee assuming the responsibility of its organization and management, while Miss Wheeler is in charge as director.

Miss Wheeler was for five years chairman of the Vocational section of the St. Paul Association of Collegiate Alumnae, and served on the Board of Directors of the Minneapolis bureau during its organization period and until joining their salaried staff as temporary assistant. She was their representative at the February convention of the Association for the Promotion of Industrial and Vocational Education in Philadelphia; and visited the Collegiate bureaus of Philadelphia, New York, Boston, Detroit and Chicago. She also visited the headquarters of Women’s Work in Washington that the St. Paul office might fully cooperate with them and with the government.

The St. Paul bureau is particularly fortunate in securing office accommodations with the Ramsey County Women’s War Organization, and it is fully expected that this arrangement will prove mutually beneficial.  (2.)

  First publicized notice of Christmas cards designed by Wheeler appear in the February issue of The Key. They are sold to raise money for French orphans impacted by WWI: “Epsilon made twenty dollars for the French children by selling the Christmas cards designed by Cleora Wheeler.” (p. 56)

1921: Accompanied by a reflective portrait of the artist, the December issue of The Key publishes a lengthy professional background story on her:

Cleora Wheeler’s first work with the Young Women’s Christian Association was in California. Soon after her graduation from the University of Minnesota she was asked by Miss Louise Brooks of New York, national secretary of conventions and conferences, to be her assistant at the student conference at Capitola, Cal. Soon after this she was elected business secretary of the St. Paul Association which was just organizing.

In a city association the business secretary banks the money, issues the membership cards, registers the gymnasium and educational classes, inspects rooming houses, acts as hostess, and audits the money if the association raises $250,000 in a whirlwind campaign for a new building. After helping in this way in her own city for two years, Miss Wheeler did county organization work under the state committee, assisting in the organizing of Mower County, Minn., the third county to be organized in the United States. It meant riding on freight trains to little towns throughout the county, arranging mass meetings and then lecture places for the state nurse, domestic science teacher, and sewing teacher who were sent down by the Agricultural Department of the university to give a ten-weeks’ course of lectures, the university collaborating in extension work with the association.

The next year under the National Board of the Young Women’s Christian Association Miss Wheeler was one of the two business managers of the student and city conferences at Lake Geneva. The national bookplate of the association used in all of the books at the National Training School, and in association libraries throughout the country is designed by Miss Wheeler. (p. 292)

1922: The May 20th issue of American Art News prints a notice of Wheeler’s exhibition Atmospheric Studies:

“A collection of more than eighty prints of western scenes by Miss Cleora Wheeler, St. Paul artist, have been on exhibition at the St. Paul Public Library. They show a wide range of color and subject matter, and were done on trips which extended from the eastern reaches of the Rockies through the mountains and as far south as the Mexican border of California.   -G.E.P.” (p. 7)

In June, the artist’s first known public exhibition of hand-colored pictorial photographs as well as a smaller series of original bookplates takes place from June 1-15 at the Saint Paul Public Library under the auspices of the Saint Paul Institute. A slim eight-page exhibition brochure is printed listing the following sub-headings for the 76 exhibited photographs:

Out Where The West Begins : Colorado; California: At Call-Of-The-Wild, California; Pacific Grove; California: The Seventeen-Mile Drive; Santa Barbara; Farther South; La Jolla; Old Town; San Diego; Minnesota:  Senator Kellog’s Garden, St. Paul & White Bear Lake. A separate section for 14 original bookplates is also listed, and the entire list with all titles can be found on this website at a link featuring the original framed exhibition print Evening.

Some of the work for the exhibit was for sale, and a price list was printed on the last page of the brochure:

PRICE LIST

The prints in this exhibition are not for sale.
Duplicates can be ordered as follows:

SEPIA PRINTS
Large size, mounted as shown………$10.00
Smaller size, mounted as shown……..7.50

COLORED PRINTS

No. 34 ……………………………….$12.50
No. 40 ……………………………….. 20.00
No. 43 …………………………………10.00
All others …………………………….7.50
These prices include frames.

MINIATURE PRINTS
Made by hand from copper plates.
See sample book at desk.
Prints on Japanese tissue ……$1.00
No.  50,  No. 60, No. 63, colored ink, with
envelope …………………………… .50
Folders tinted to order, with envelope $.40 and  .50
Same without tinting ………… .15
Card without tinting …………. .10

CHRISTMAS CARDS
See sample books at desk.
Folders with Christmas wording.
Per 100 ………………………………$35.00 to $50.00
These may be ordered for fall delivery.

BOOKPLATE PRICES
Design ………………………………$25.00 up

Metal plate and prints are extra, cost depend-
ing on material.  Allow six months for book-
plate orders.  Estimates given.

1376 Summit Avenue             Midway 0234

1924: In June, at the national Kappa convention held in Toronto, Canada at the Bigwin Inn, Wheeler makes 19 hand-cut silhouettes from black paper used as part of the Historical Pageant. The works were later reproduced in the October issue of The Key that year. (shown on pp. 250-253) Soon, Wheeler would take on the art of silhouette portraiture by means of photography. Additionally, a pictorial portrait of Kappa president May Whiting Westerman and Georgia Hayden Lloyd Jones, National Director of Provinces, appeared as a full page halftone in the issue and another pictorial photographic landscape: The White Birches of Bigwin, appeared on pages 248 and 255 respectively.

1925: Several California pictorial photographic works are published as halftones in the October issue of The Key with the following titles:

– Call-of-the-Wild, California

– San Juan Capistrano Mission-between Los Angeles and San Diego, California

Three further California images appear in the December issue of The Key promoting the national convention that would be held at Mills College outside Oakland, CA the following summer. The frontis photograph for the issue featured a view of a lone cypress tree that had become Wheeler’s signature California image known as “Near Monterey” taken along the Seventeen Mile Drive and was darkened and hand-colored with a star placed in the sky and re-titled “Evening“.

The article published on pages 415-17 of the issue is titled:

An Invitation To California

“The California chapters together with all Kappa alumnae in this western province unite in inviting every Kappa, young and old, to come to convention in California during the first week of August in 1926.” …The convention will be held at Mills College, in the suburbs of Oakland, across the bay from San Francisco.”

The two additional halftones are titled:

– At the Beginning of The Seventeen Mile Drive
 
– The Cloister Stairway, San Gabriel Mission

1925: Working out of her St. Paul home, Wheeler produced an unknown number of original artworks for the Buzza Company of Minneapolis in this year or before, with lithographed motto art being a specialty. (see example pulled from the web along with this post) Minnesota Historical Society author Moira F. Harris comments on the artist’s working methods:

Her studio was on the third floor of the family home at 1376 Summit Avenue. There she designed and engraved the plates for her cards and bookplates. Some cards she printed herself on a hand press, while others were printed on handmade paper by Brown & Bigelow and sold through the St. Paul Book & Stationery firm. (3.)

The Hennepin History Museum in Minneapolis, MN supplied this short overview of the Buzza Company as part of their 2016 exhibit “Greetings“:

A History of the Buzza Company

During its prime, the Minneapolis-based Buzza Company (1907-1942) was one of the nation’s largest manufacturers of greeting cards, framed mottos, gift books, and party stationery. GREETINGS tells the story of the company’s rise and fall, its larger-than-life founder, and the hundreds of artists, poets, printers, and others who produced, sold, and shipped many millions of items from the company’s Lake Street headquarters each year. (George Earl Buzza: 1883-1957)

1926: Interestingly, a review of Wheelers 1922 exhibit Atmospheric Studies is published nearly four years later in the February issue of The Key, with insight stating the artist had “tramped the California mountains” “for two successive summers” to produce the views. This may indicate the entire body of California work was taken ca. 1920-21, as it’s known she made a Santa Barbara landscape dated 1921. The issue features a commercial portrait of Wheeler to accompany the article. Four additional halftones of California landscapes are further reproduced in the issue.

California Photographs by Kappa Artist

THE California photographs by Cleora Wheeler which are appearing in these issues of THE KEY are reproductions of a part of an exhibit of seventy or more prints in colors which were recently hung in the art gallery of the beautiful public library of St. Paul, under the auspices of the St. Paul Institute. This constituted the only exhibition during the year which filled this large gallery with the work of one person. The pictures are being reproduced for the first time in THE KEY, and as they are part of a professional record they bear the name of the member who made them. Miss Wheeler thinks of California as her second home, as she spent a year with Pi after graduating at Minnesota. For two successive summers she has tramped the California mountains, and as a result has produced the pictures which you are now enjoying at the request of Mrs. Westermann, and of which Arthur L. Wilhelm, the art critic, wrote the following:

UNUSUAL QUALITIES ARE DISPLAYED IN WORK OF MISS
CLEORA WHEELER; SUBJECT MATTER SELECTED
WITH VIEW OF UNUSUAL

BY ARTHUR L. WILHELM

There is on exhibition at the St. Paul Public library this week a collection of colored California prints by Cleora Wheeler, St. Paul artist and etcher. The St. Paul Institute is sponsoring the exhibit. In the collection of more than eighty prints are many that have unusual qualities. All are atmospheric studies and are colored, many of them with fine Japanese dyes, giving a wide color range and depth. Miss Wheeler has grasped the fine essentials of design in many of her studies. Many simple little prints take on glowing beauty under the touch of her brush. The subject matter is carefully selected with a· view of the unusual. Here, in one print, one sees a fine flowing rhythm. Again one feels the structure of design carried out to a fine point. Again there is quality of the color that charms. Always there is something unusual to attract.

COLORADO-CALIFORNIA

Miss Wheeler has arranged the prints so that one follows her in her journey to the West, where the pictures were taken. First we see eight prints from Colorado, the first rampart range of the Rockies, a field of wild sunflowers with a great up-thrust of rock in the background, and others. Then we have what she terms the “Call of the Wild,” with a score of prints taken at random along the coast and in the big woods of the Sierras. There are many pictures that are romantic in feeling and others that have a rich poetic sentiment. The colors are soft and glowing or in the nocturnes are dimmed by the blue of night. There are ten prints taken at Pacific Grove which· include pictures of the woods and sea, pictures with the fog stealing in, and prints tinged with the sunset glow.

DRIVE PICTURES THE BEST

Perhaps the most charming group of the exhibition is that taken on the famous seventeen-mile drive at Monterey. Here the old cypresses are shown with all their varied forms. Also the rocks and the sea are most charmingly depicted. There are pictures of young eucalyptus groves with a bit of flaming sky showing through the foliage. One print, “The Old Witch,” is a portrait of a famous old tree which is known to the thousands of tourists who have made the trip. There is a group of prints from Santa Barbara and several from points farther South. The exhibition is enhanced by an oil painting, a landscape done by the mother of the artist, which has a fine feeling of harmony and color. The entire exhibition is both unusual and charming. (pp. 27-8)

1926:  July. Fifteen silhouettes, this time by means of photography, are taken by Wheeler of Kappa members taking part in the Historical Pageant held as part of the California annual convention at Mills College. In addition, she takes scores of additional silhouettes of those attending the convention itself on banquet day. The silhouette photos of the pageant members are published in the October issue of The Key.

November.  Calling Wheeler “a painter turned photographer“, partly referencing her motto work for the Buzza Company, an exhibition of her photographs-likely re-purposed from the 1922 Atmospheric Studies exhibition, are shown at Paul Elder & Company, a San Francisco bookseller & publisher. (1898-1968) The following notice for the show appeared in Bret Harte’s Overland Monthly and Out West Magazine that month:

A painter turned photographer will occupy the attention of the visitors at the Paul Elder Gallery October 25 to November 6.  Miss Cleora Clark Wheeler, of St. Paul, Minnesota, gained a reputation as a painter before she took up photography as her medium. As a result, her prints have a feeling of conscious design and a quality of painting. Those exhibited at Paul Elder’s will be some of her atmospheric studies of California scenes and a group of miniature prints from copper plates.

December. In The Key, the artist describes how she made the silhouettes that year:

Say It With Flowers . . . . Do It With Dishpans

CLEORA WHEELER

So Many persons have been interested to know how the silhouettes which I made in California last summer were done, that 1 am very glad to tell. It was with two huge electric lights of a thousand watts each, set into two deep dishpans. After the dishpans had been located at a hardware store, and the sockets soldered into place, they were nailed to the top of two of Mother’s two-by-four tomato supports which I took to convention in my trunk. They in turn were nailed at base of two wooden boxes which the janitor at Olney Hall found for me, and before the lights were put into the sockets Mr. Gibson the head electrician at Mills College made some special fuses of thirty amperes each, one of which was installed in the switchboard where the electric wiring from the room ended. Without these special fuses not only all the lights at that end of Olney Hall, but the big lamps themselves would have gone out as soon as lighted. He even provided some fuses of forty amperes each, to be kept on hand for emergency, in case the big lamps should suddenly stop.

A huge sheet was stretched across one end of the room, the two lights were focused on its center, from the front, and the person who was to have her silhouette, sat in the shadow between the lamps and the camera. The stool she sat upon was set upon a certain square, chalked upon the floor. The camera tripod stood on a triangle also chalked upon the floor as they had to be an exact number of inches apart. The camera was equipped with a special portrait lens which can be bought at any camera store for a dollar or two and added to the front of a camera lens. Regulation roll film was used which was very quick to operate. As a result the silhouettes were taken at the rate of two seconds each.

In order that there might be no reflection from walls, on the side of the person next the camera, black cloth was hung on one wall and an Oxford gown was hung over the looking glass on the other. Black oilcloth was fastened over the glass of the door leading into the hall, and over the transom above, so that no light from the hall lamps might enter. The girls lined up outside the door evenings, registered by number and the films were marked with the same numbers. · In that way each received her own negative and print in the end.

The developing solution was a special one, a formula which I brought with me. The photographer who prepared it for me on the coast had none of one of the ingredients. When it was located and added, it ate up the first roll of films, then when used one-tenth the strength, it blistered the second roll. After eight hours of experimenting in the darkroom I emerged with the mystery solved, and from that time on the negatives went through like magic. So far as I was able to find out, this was the first time the Oakland, Berkeley or San Francisco photographers had seen the experiment of silhouettes by this method, and they were interested. But they didn’t know what in the world to do when that first film was eaten up.

The silhouettes of Ruth Rochford (Mrs. George W. Schmitz of Berkeley) and her children were made by a reverse method, using the light back of the sheet, and directly back of the figure, the figure being the only thing to prevent its shining into the lens of the camera. The sheet was a piece of architect’s tracing paper, this time, wide enough and long enough to fasten over the entire area of an open doorway. Tracing paper (not tracing cloth) gives a more satisfactory light than a sheet. It is almost transparent and the light is suffused around the figure. Only one light could be used by this method, and as the amount was therefore cut in two, the length of exposure was necessarily to be doubled. It is impossible to expect a little child of two and a half years, as the youngest was here, to sit still more than one second, surely not four seconds. So a graflex camera was used as it has a very fast lens. The exposures were one second.

Frances Murphy of the Oklahoma chapter, whose silhouette appears at the top of the page, was the first delegate to brave the array of dishpans. Dozens followed her, and anyone who saw the interested crowd getting their pictures on banquet night just before we all parted, will be sure it proved there is a way to have one’s picture taken without having one’s head turned.

1932: A historian at heart, Wheeler writes the chapter on Kappa insignia and compiles extensive illustrations included in the weighty volume: The History of Kappa Kappa Gamma Fraternity, 1870-1930 published this year.

1930-1940’s: Advertisements for products bearing designs by Wheeler: book plates, stationary, etc, continue to appear with regularity in the back pages of the Kappa quarterly, The Key.

1952: The artist receives Kappa’s Alumnae Achievement Award, with the following notice appearring in the October issue of The Key:

Cleora Clark Wheeler, former grand registrar and custodian of the badge for the Fraternity, also prepared the text and illustrations on insignia which appears in the History of Kappa Kappa Gamma. Miss Wheeler is listed in Who’s Who in America and also in Who’s Who in American Art. She has recently served as national chairman of design for the National League of American Pen Women and holds certificates of proficiency in engineering drafting and advanced engineering drafting from the University of Minnesota. As a designer and illuminator of books and other publications, Miss Wheeler has gained national recognition. Her bookplate designs are represented in many collections. Of her work Miss Wheeler says: “The public seems to be especially interested in the fact that I learned’ the trade of steel-die stamping. It is a highly specialized field in the factories of wholesale stationery companies. It usually takes a girl nine years, stamping 1000 impressions a day by hand, to become an expert.” (p. 244)

1967: The following article published in the Mid-Winter issue of The Key gives a good overview of Cleora Wheeler’s accomplishments later in life:

CLEORA WHEELER, X-Minnesota, is one of America’s most distinguished artists in the rare field of illumination and etching. Forty three of her exquisitely fine drawings prepared as steel engravings, copper intaglio plates, and etchings on zinc and copper are on file in the Library of Congress, and in 28 university, historical and city libraries. She is listed in Who’s Who of American Women, Who’s Who in America, Who’s Who in American Art, and Who’s Who in the MidWest.

She has long made book plates, plaques, dedicatory scrolls, and coats-of-arms for New York firms, on special order for customers so discriminating they realize the surpassing quality of her workmanship. She is an honored member of the National League of American Pen Women, serving as national chairman of design (1944-46), of Heraldic Art (1954-56), and of Inscriptions, Illumination and Heraldic Art (1964-66). The work of the print maker is a dedicated one, and Miss Wheeler has experimented with the quiet and esoteric medium (as did Durer and Rembrandt) until her form of expression is close to perfection. In 1960 she went to Santa Barbara to extract the secrets of an early artist named Monsen, who washed glass slides with purple color, using other colors on top, to bring out rich values of greens in mountain landscapes. Miss Wheeler does many fraternity designs, seals, book covers, and Christmas cards. Her work requires space, and the entire third floor of her home is her shop, with the basement used for storing supplies.

1950-1977: A single advertisement for products bearing designs by Wheeler: letter stationary, place cards and matching envelopes among other things, illustrated with a small photographic halftone of the artist working at an embossing machine inside her St. Paul home studio, continue to appear with regularity in the back pages of the Kappa quarterly, The Key.

1980: Wheeler dies. Her obituary appears in the Spring issue of The Key:

Cleora Wheeler Dies

Kappa records with sorrow the death of Cleora Clark Wheeler, Minnesota, at age 97. She died of pneumonia February 24, 1980. Her BA in engineering and engraving was from Minnesota and she studied color harmony at New York School of Fine and Applied Art now Parsons School of Art) and is listed in Who’s Who of American Women. She began her career as a designer of Christmas cards and illuminator of books and publications. Her bookplates are on file in Paris, the Library of Congress and in 30 other libraries. They were exhibited at the Smithsonian Institution from 1946-1964 and at the International Ex Libris Association of Congress, Elsinore, Denmark, in 1972. Miss Wheeler received numerous awards for her work and served as president, chairwoman and judge of several national art associations. She was a member of the National Society of Magna Charta Dames, a past president of the Minnesota branch of the National League of American Pen Women, a member of the International Bookplate Association, held various offices in the Daughters of the American Revolution and was a life member of the American Association of University Women. Born July 8, 1882, Cleora Wheeler was initiated October 9, 1899 and served Kappa her entire life. She was an active delegate to the 1902 convention and an alumnae delegate to the 1908 convention. She was Grand Registrar of the Fraternity 1904-1906 and Custodian of the Badge 1911-1918. She received Kappa’s Achievement Award in 1952 and was the recipient of her 75 year pin.

Addendum: Wheeler family History

Described as “one of the best preserved upper-class Victorian promenade boulevards in America“, the homes along Summit Avenue in St. Paul, Minnesota- including one owned by Cleora Clark Wheeler at 1376 Summit Ave. where she maintained her studio for decades, were individually described for their architectural significance as part of the 2003 online posting: Thursday Night Hikes: Western Summit Avenue Hike Architecture Notes, Part 2.

Significant biographical background for Clark, her mother, father and extended family are included with the summary. It was compiled from public sources as well as from the University of Minnesota, Northwest Architectural Archives by historian Lawrence A. Martin. The following is his summary. I have only confirmed and filled in several birth and death dates for Cleora’s mother and father that were missing and added a few paragraph breaks for purposes of style:

1376 Summit Avenue: Rush B. Wheeler House; Built in 1909 (Ramsey County property tax records and Sandeen; 1909-1910 according to Larson;) Early Modern Rectilinear in style; Clarence H. Johnston, Sr., architect.

The structure is a two story, 2496 square foot, eight room, five bedroom, two bathroom, one half-bathroom, stucco house, with a detached garage. The house was constructed at a cost of $5,500 (Sandeen; $6,000 according to Larson.) In 1916, Rush B. Wheeler was a member of the Minnesota Historical Society and resided at this address. The 1918 and 1924 city directories indicate that Mr. and Mrs. R. B. Wheeler and their daughter resided at this address. The 1930 city directory indicates that Mrs. Harriet S. Wheeler, the widow of Rush B. Wheeler, resided at this address. In 1934, Harriet Clark Wheeler, the widow of Rush Wheeler, and Cleora Clark Wheeler resided at this address.

Rush B. Wheeler (1844-1930,) the son of Orange H. Wheeler and Eve Tucker Wheeler, was born in South Butler, Wayne County, New York, graduated from the Cazenovia Seminary in New York in 1867, was a graduate of Yale University in 1871, moved to Minnesota in 1873, resided in Austin, Minnesota, from 1873 until 1888, read the law in 1876, was a member of the board of directors of the First National Bank of Austin, Minnesota, from 1880 until 1883, moved to St. Paul in 1883, practiced law, was engaged in real estate and loans, was a member of the St. Paul Chamber of Commerce from 1885 until 1900, was president of the Real Estate Exchange of St. Paul from 1894 until 1896, resided at 520 Summit Avenue in 1907, and officed at the Pioneer Press Building in 1907.

Rush Wheeler married Harriet S. L. Clark in 1876. Harriet Clark Wheeler was a graduate of the University of Minnesota. Harriet Clark Wheeler and Cleora Clark Wheeler were members of the American Association of University Women and the Women’s City Club of St. Paul.

Cleora Clark Wheeler (1882-1980) was born in Austin, Minnesota, graduated with honors from St. Paul Central High School and from the University of Minnesota, received art training at the New York School of Fine and Applied Art/Parsons School of Art, opened a studio at this address, was a renowned artist, a designer, and an illuminator of books and other publications who received certificates of proficiency in advanced engineering drafting from the University of Minnesota, was a well-known bookplate and Christmas card designer, was also an architectural photographer and poet, was a wedding invitation designer, and was an expert in steel-die stamping with widespread recognition.

Cleora Clark Wheeler received an Alumnae Achievement Award from the Kappa Kappa Gamma Fraternity in 1952, after she served as the Fraternity’s Grand Registrar from 1904 to 1906 and as its representative to National Panhellenic Conference from 1905 to 1906, after she prepared a Song Leaflet and Manual of Information for distribution at the 1914 Estes Park Convention, after she attended the Fourth Inter-Sorority Conference in Chicago, where she was instrumental in bringing about the decision that the fraternities had the power of vote on recommendations only, not the power to legislate and hold their entire membership to rules passed by single representatives, after she served for seven years as the Fraternity’s Custodian of the Badge, after she prepared the text and illustrations on insignia which appeared in the 1930 History of Kappa Kappa Gamma, and after she created an official bookplate of the Fraternity.

Cleora Clark Wheeler was a member of the National Society Magna Charta Dames and Barons, whose membership is based upon the existence of a direct lineal descent from one or more of the twenty-five Sureties for the Magna Charta or from a Baron, Prelate, Knight, or other influential person present on the field of Runnemede, England, in June, 1215, was a judge for national achievement awards and was National Chairman of Heraldic Art of the National League of American Pen Women, and was state curator of the Nathan Hale chapter of the Minnesota Daughters of the American Revolution.

Cleora Wheeler also was a substitute teacher in the St. Paul Public Schools. Cleora Wheeler had an exhibition of her bookplate work, entitled “Atmospheric studies,” at the St. Paul Public Library in 1922, under the auspices of the Saint Paul Institute. Cleora Clark Wheeler was a niece of Charles A. Clark (1865-1929,) who was a Spanish-American War veteran and was a resident of the Far East. Clark airfield in Honolulu, Hawaii, was named for Clark’s son, Harold Melville Clark (1890-1919,) who died in a airplane crash. Rush B. Wheeler (1844 -1930) and Harriet S. Wheeler (1853-1938) both died in Ramsey County. Cleora Clark Wheeler (1882-1980) was born in Minnesota, had a mother with a maiden name of Clark, and died in Ramsey County. (current owner information as of 2003 was also included but has been left out here)  (4.)

Notes:

1. “All About the Fraternity Coat-of-Arms“, Excerpt from January 2006 Historically Speaking, by Kay Smith Larson, Washington, History Chairman 2002-2006, excerpted in This is Kappa blog: accessed January, 2018.
2. The Journal of the Association of Collegiate Alumnae: Ithaca, NY:  June, 1918: pp. 704-05
3. Citation #19: St. Paul Pioneer Press, Jan. 2, 1967, p. 13; Crump, Minnesota Prints, 173. Moira F. Harris: Season’s Greetings from Minnesota: Minnesota Historical Society magazine Winter 2011-12
4. Excerpt: Thursday Night Hikes: Western Summit Avenue Hike Architecture Notes, Part 2: Observations on Architectural Styles: Western Summit Avenue Hike Assembled by Lawrence A. Martin. Webpage Creation: October 20, 2003.

Cute and engaging as they are, these photographs showing a little boy posing with his then new No. 1A Kodak Jr. Autographic camera and Staten Island, N.Y. resident Dorothy Tucker with her model 3A Folding Pocket model are not known to have been singled out by judges in the annual Kodak Advertising Contests they were entered in.

But times do change, and so has the company that promoted their namesake as a verb, as in the following slogan used to promote themselves for advertising purposes: Let the Children Kodak.

Belatedly, it’s reassuring to know Eastman Kodak did re-emerge from 20 months of Chapter 11 bankruptcy protection on September 3, 2013. (1.)

For the record, Kodak now brands itself “a technology company focused on imaging”, with major divisions including separate Print and Enterprise Inkjet Systems, Flexographic Packaging, Software and Solutions, Consumer and Film, Advanced Materials and 3D Printing Technology.

The Consumer and Film part of the above is what were interested in here, and happily, Kodak is at least trying to stay in the game, with an outside licensing agreement in place for their own branded PixPro series digital camera and camcorder line (manufactured in China) as well as a new Android™ based smartphone called the Ektra. The company does a good job in putting the Ektra in historical context with all the Kodak innovations going way back, with a company website copywriter pontificating a bit about how company founder George Eastman would …” totally understand the power of putting a camera into a smartphone, a device that everyone always carries.”

The reality however-and I do hope they push back given their rich heritage in photography-are plenty of negative reviews for the Ektra. (on CNET, among other sites) Luckily they have a few aces up their sleeves and are proactive and smart enough to diversify into smartphone accessories like wireless selfie sticks, vehicle dashboard mounts and mini tripods, among other things. Word in January, 2017 of the re-introduction of Ektachrome film for both motion picture cinematographers and still shooters scheduled for later this year has also made plenty of folks very happy indeed.

So go out and buy that Kodak 40” Selfie Stick with Wireless Remote: impress your neighbors by taking photos and videos “to a whole new level of awesome” as the ad copy promotes, and don’t forget to take some ancient advice from a company that knew a thing or two about winning photo contests with cameras they once made themselves:

Pretty pictures of pretty children will not sell Kodaks, but the picture of a pretty little girl photographing her playmates will make other children want Kodaks to photograph their playmates.  Make an attractive picture of this sort and you have an entry for Class 4, which calls for pictures illustrating the slogan, “Let the children Kodak.” (2.)

1. see 2012 post on this website: “Kodak’s Work not Done“. A history of Kodak’s annual contests from this site can be found here.
2. excerpt: Thirty Days Left (Kodak Advertising Competition) in: Studio Light (publication of the Eastman Kodak Company): October, 1915, p. 20. A nice historical overview of George Eastman and the Kodak company can be found here on their website.

Like what you see on PhotoSeed? Have you ever thought of collecting vintage photographs? It might seem strange for some in our modern age of digital connoisseurship, where family photo albums now reside, along with everything else, on your smartphones. But actual physical photographs, unlike their digital brothers and sisters, do actually stand the test of time. You can even hang them on your wall!

If you’ve arrived here by chance, or are a long-time visitor, you might have thought that some of these digital photographs are quite beautiful. Wouldn’t it be nice to…perhaps, acquire an original for yourself, a friend or loved one?  Well today is your lucky day.  After nearly two decades of collecting, I’m going in a new direction and launching PhotoSeed Gallery. The new venture is designed to give anyone in the world (we ship internationally) the opportunity to purchase vintage photographic works of art (never reproductions) created from roughly 1885-1920. Heck, you don’t even need to leave home to do it. A desktop computer will give you the best feel and display for the site, but if you insist, that aforementioned smartphone will also do the trick nicely from anywhere.

Many websites solicit funding via one of those “donate here” buttons for their upkeep and survival. I can appreciate that, but somehow, in my humble estimation, it is so much better to support your love of photography by receiving something in return: in this case, tangible and real photographs. Going forward, gallery sales will be vital and necessary for maintaining PhotoSeed’s core mission of bringing attention to the often obscure and forgotten practitioners from photography’s past, as well as the critical and time-consuming scholarship their work demands in giving it the proper due it deserves for the larger historical record. And no worries, I’m a collector myself at heart, so our intent will always be the continual addition of rare and surprising examples to this record in the coming years.

Thanks for stopping by, and please consider a purchase to support our vision and validate our passion.

 -David Spencer          PhotoSeed Archive & Gallery  owner and curator  March, 2017

Surreal would be a good word for it. On the evening of Friday, November 4, 1904, the touring company of the Broadway flop Eben Holden made its way to a performance at a building called the Auditorium on S. 2nd Street in downtown Newark, Ohio.

Most likely in attendance that night? Clarence Hudson White, (1871-1925) the world-renowned pictorialist photographer who was a recent founding member of the American Photo-Secession and current Newark resident.  Only two years earlier, he had taken a series of photographs using his Newark neighbors as models for a special edition of Eben Holden that had been made into this very play.

Written by American journalist and author Irving Bacheller, (1859-1950) the story is a classic rags to riches tale that captivated the masses in the new American century when first published in July of 1900, eventually selling over 1 million copies. The setting at the beginning of the novel is the “North Country” of Northern Vermont , the Adirondack’s and St. Lawrence River Valley of the 1840’s and 1850’s. It tells the coming of age story of William Brower, orphaned at the age of six after his parents and older brother accidentally drowned as well as his relationship with Eben Holden, a farm hand who rescued “Willy” from the cruel fate of an orphanage

But this post is part collecting story, a kind of hunt for treasure, or  “spondoolix” as “Uncle Eb” would say in one chapter-his country ways and lack of education brought into sharper focus for the reader by Bacheller’s liberal usage of Holden’s spoken dialect.

The Hunt is on

I consider myself a newbie collector, but one of the first things I put on my list 15 years ago when I first started out was one particular impression of Eben Holden rumored to have been illustrated by hand-pulled photogravures by White, the aforementioned famous photographer.

My curiosity had been piqued after seeing the volume listed in several bibliographies, typically stating the 1900 date. One such entry in author Christian A. Peterson’s Annotated Bibliography on Pictorial Photography did give me hope the work existed, even though finding one in the internet age would prove to be quite the challenge:

The Museum of Modern Art, New York, holds what is probably a unique copy of this book, comprised of the Lothrop text pages bound in leather, with an inscription by White and ten photogravure illustrations by him, including the portrait of Holden. (1.)

Because the novel had been such a success a century earlier, the reality of upwards of 500 vintage copies for sale on the web at any one time was daunting. My course of action however was simple, and eventually effective: send out a mass number of emails to every bookseller in the U.S. listing a copy from a suspect 1901 edition I had honed in on inquiring if it contained any photographic illustrations. 

And so eventually luck prevailed. In 2007, a bookseller in Idaho finally said yes, and a bucket item was now on my library shelf. But that was not the end of it, as Alice would say, things got Curiouser and Curiouser!  Because collectors never stop looking, I soon stumbled upon a CT bookseller who knew exactly the significance of the White-illustrated impression, with an astronomical asking price. An excerpt from his description of the work stated:

Elusive and highly desirable work, absent from almost all museum and library collections devoted to photography, and one of only a very few photographically illustrated books produced by a leading member of the Stieglitz circle at the height of the Photo-Secession. (2.)

And so I sucked it in and didn’t purchase the second copy, which he told me he had originally purchased in Marlborough, NH.  Eventually he sold it to a European collection, but I’ve since visited him several times and made a few purchases over the years, something I highly recommend rather than doing everything through e-commerce.

But then lighting struck again five years ago, when I purchased a second copy which had been personally inscribed by the author in 1911 to John A. Dix, then governor of New York state.

Curiouser? The first copy, fourth edition imprint stated Two Hundred and Sixty-fifth Thousand, March 12, 1901 and the second copy was for Two Hundred and Seventieth Thousand, September 18, 1903.

Knowing the book now existed in multiple impressions with the Clarence White photogravures was perplexing to me at first, but I’m certain the inclusion of the White photographs was intended by the publisher Lothrop for a more discriminating audience, so its assumed they had the monetary incentive to publish more than the one impression-even with the fickleness and extra work necessary to bind an edition with hand-pulled gravures.

To this end, my research in preparing this post discovered 1901 to be the year Clarence White was first commissioned by the Boston publisher to illustrate a new edition of Eben Holden. The intended publication date of very late 1902 was designed to coincide with the lucrative holiday sales season. Even with the move to e-books in our modern age, publishers earn good money issuing ornate and extra-illustrated editions during this time of year catering to the once a year book buyer and bibliophile alike.

Known as the Edition de luxe, this edition of Eben Holden with the White photogravures priced at $2.00 somehow managed to miss the late 1902 holiday sales season. The curious fact of the inclusion of the imprint for March 12, 1901 on the limitation page and White’s signature including the year 02 on many of the 12 plates in the published work was basic economics for publisher Lothrop-they simply used existing leaves, including the old limitation pages from current stock when it was eventually released for sale to bookstores in 1903. 

This was by no means unprecedented by Lothrop, or other large publishing houses of the era, as they would have set aside a certain number of unbound sheets from a best-selling work for limited impressions featuring artwork.  The first illustrated edition of Eben Holden featured halftone photographs taken by Joseph Byron from the Broadway production of the same name hadn’t even debuted until Oct. 28 of 1901. This also used the March 12, 1901 imprint date. Known as the Dramatic Edition, it was described in the trade monthly The Bookseller:

“An illustrated edition of Eben Holden has been recently published called the Dramatic edition. It contains seven pictures of the play as it appeared in New York and a fine portrait of the author.” (3.)

Published in 1903

Finally, with the eventual tenth imprint of the fourth edition stating Two Hundred and Seventieth Thousand, September 18, 1903, (6.) the makeup of the Edition de luxe was that of a small 8vo Octavo instead of the common edition, a 12mo Duodecimo. The inclusion of 12 fine, hand-pulled photogravure plates by White seen here is another matter altogether.  For one, other than White’s autograph-appearing often (and faintly) in the lower left hand corner of each plate image as CH White 02, the Edition de luxe  neglects to give him any printed credit  for the photographs nor the atelier who printed them.  This is very surprising for a special edition. Typically, there would at the very least be a separate illustrations page noting titles and page numbers at the front of a similar volume, but for whatever reason they were not included.

Stieglitz plays Go Between

With Eben Holden’s great success, the dramatization of the novel on the Broadway stage was logical for its day-especially since the Cinema was not an option because of the infancy of the medium. Lothrop’s piggy-backing of the work through this Dramatic edition, even by the “flop” standard of 49 performances, was but one way of keeping the work “fresh”- even a full year after initial publication.  At some point late in 1901, a result perhaps of someone seeing the play on Broadway or believing White’s work would lend itself nicely to a series of photographic illustrations, the Boston publisher-perhaps through an association with Fred Holland Day (who lived in nearby Norwood where the Norwood Press printed books for Lothrop) or Alfred Stieglitz in New York-gave White the commission for its second illustrated edition of the novel.

Ultimately, Stieglitz’s publishing background, connections and established relationship with White through his editorship of Camera Notes, his new involvement with Camera Work,  as well as his having his own work exhibited in an early salon of pictorial photography in Newark Ohio in late 1900 and other exhibitions made Stieglitz a believer in White’s potential as an illustrator:

“What is especially fascinating, however, is what occurs when White is commissioned, as he was in 1901, to take up literary illustration himself. Through the assistance of Stieglitz, White received the commission to illustrate a new edition of the novel Eben Holden by Irving Bacheller. ( 4. )

And much later, the photographer’s grandson Maynard Pressley White commented about a bit of reluctance on his grandfather’s part in dealing with Lothrop as part of his Ph.D. dissertation in 1975:

“The correspondence with Stieglitz concerning the illustrations for Eben Holden is revealing of his character as well as Stieglitz informed him that he suffered from no such timidity and would–and indeed did–handle the matter with the publishers, as it turned out, to the advantage of White.” (5.)

John Andrew & Son: founded in Boston: 1852

In giving credit to White and the firm that printed his photographs as gravures, a bit of elucidation seems in order to set things straight. Upon close inspection of these plates along with many others by Boston’s John Andrew & Son from the same time frame, I feel confident giving the Andrew firm credit for printing them. This is based on a near exact match in the script font used for the plate titles in the de luxe edition of Eben Holden as well as those plates credited to the firm appearing in the Photographic Times Bulletin from 1902-04.

I’ve included examples of the font as a comparison with this post. Another exact match is the same plate paper was used for both publications: this is very revealing especially on the plate verso where a very fine stipple pattern can be seen on the paper surface of the cream-colored plate paper. Perhaps the strongest association with the John Andrew atelier and the Norwood Press (which printed the de luxe edition) emerged in my research on business associations with some of the individual companies that came together in 1894 when that press was formed. These included J.S. Cushing & Co., (for composition and typesetting) Berwick & Smith Co., (for presswork) and E. Fleming & Co. (for binding). Beginning around 1890, all of these firms along with John Andrew were under one roof as part of the brand new Dana Estes & Company publishing house buildings on Summer Street in Boston.

With the move to Norwood in 1894, the Andrew atelier stayed behind in Boston at 196 Summer St. but continued to provide fine photo engraving work to the major publishing houses in Boston and New York. Known today for printing many of the photogravure plates beginning in 1907 for the monumental Edward Sheriff Curtis work The North American Indian, the firm sometime in the first decade of the 20th Century became a department of the Suffolk Engraving & Electrotyping Co. of Boston with offices at 394 Atlantic Ave.

Named after John Andrew, (1815-1870) a wood engraver born in England who immigrated to Boston where he worked with fellow engraver Andrew Filmer, the firm eventually made the transition to photo engraving, including the half tone and photogravure processes. Andrew’s son George T. Andrew succeeded his father at the business, located at 196 Summer St. An 1892 overview of the firm from the volume Picturesque Hampden gives some background:

JOHN ANDREW & SON COMPANY.
ENGRAVERS AND MAKERS OF FINE BOOKS, BOSTON MASS.

If we go back a few years, we find that in illustrating books and magazines wood and steel engraving were about the only methods available. Nor could steel engraving have any wide use on account of the great expense of printing. Ever since its start, in 1852, the firm, now styled the John Andrew & Son Company, has held a prominent place among illustrators, especially in work of the finest grades. Their reputation was made in the first place as engravers on wood, but the discovery of delicate chemical and mechanical processes has in later years led them to also take the photo-engraving and half-tone work which has at present such wide use and popularity. In this field they do work for some of the best magazines and books published in this country. In what they undertake they strive not so much to do the cheapest work in price as the best work in quality. Quite recently the firm has taken up the photo-gravure process in addition to those spoken of above. The industry we describe is not located in Hampden county, but the mention here is not inappropriate as the engraving of our pen and ink pictures was done almost wholly by this firm. Their address is 196 Summer street, Boston.

Photographic Illustration: a New Outlet

A newspaper clipping, believed to be from the Newark Daily Advocate in the Clarence Hudson White clipping file at the Newark, OH public library, includes the following undated (but 1903) story discussing Eben Holden in passing while concentrating on a new commission that inevitably came from it: costume-piece photographs by White similar to those he did for Lothrop for author Clara Morris’s story published in McClure’s magazine in February, 1904 entitled “Beneath the Wrinkle“:

PICTURES    From Real Life by Clarence White
Forwarded On Order to a New York Magazine-Local Artist’s Latest Work.

Mr. Clarence White received a command last fall from the art department of McClure’s Magazine to illustrate Clara Morris’ new story, entitled, “Beneath the Wrinkle,” that will appear in that magazine presumably in the near future. Mr. White was to have been given all the time he wanted, but in view of the change of art editors, Mr. White was notified about three weeks ago that the illustrations would be required immediately. Mr. White at once notified the publishers that he would use all his efforts to complete them immediately, and would forward them when completed. Today the set comprising six, were forwarded and as equaly as clever and well executed as the ones made for the illustrating of the holiday edition of Eben Holden that was to have made its appearance last Christmas, but was not completed in time for that season. The ones now in progress are all local personages, done in quaint, old-fashioned garb and surroundings, recalling vividly to mind the characteristics in dress and decorations then in vogue. They show the fine and beautiful artistic temperament of Mr. White in his striking correct interpretation of dress and customs of the period in which the characters live. Mr. White deserves the honor the illustrations will surely bring to him, as he is always conscientious and painstaking in whatever he undertakes in his profession.

White Family Connections: Songs of all Seasons

During the time he received the commission for illustrating Beneath the Wrinkle in 1903, a more intimate family connection developed which allowed White the opportunity to take another series of photographic illustrations, 42 in all, published in 1904 within a slim volume of poetry titled Songs of All Seasons.

The author was nationally known poet Ira Billman, Clarence White’s uncle,  the brother of his mother Phoebe Billman White. In the volume Symbolism of Light: The Photographs of Clarence H. White published in 1977 which accompanied an exhibition of White’s work at the Delaware Art Museum and International Center of Photography, White’s grandson Maynard P. White, Jr. describes Ira Billman as a major influence on Clarence and Songs:

Among the gathering of aunts and uncles that gave meaning and context to the artist’s early life was Ira Billman, his mother’s brother. “Poetic” is the word most often used to describe White’s photography, and his Uncle Ira, a poet by avocation, was one of the earliest artistic influences in his life. …Billman’s work celebrates rural America; his poems are songs to people and to nature, and they are imbued with the deep religious sentiments of his Lutheran heritage, without being mawkish or even faintly cloying. What is important for the purpose of my discussion is that Clarence White made the photographic illustrations for Songs of All Seasons, and Billman dedicated the volume to him. (7.)

Ninety-one poems and sonnets are included in the volume. Here, The Test,  a representative poem from the work:

The Test

Not what I felt will be the test
When song and fragrance filled the hour,
And all the sunshine of the blest
Unfolded me to perfect flower.

Not what I aid will be the test
When by sweet waters wound my way,
And white-haired, thoughtful hills all guessed
The word I was about to say.

Not what I did will be the test
When stunned by cry of human needs
I dreamed I was myself oppressed,
And woke to passion of great deeds.

Not what I chose will be the test
When first I saw one world in hand
Is worth two in the bush-the best
Of which it is to understand.

O! none of these will be the test,
But what God knows I would have done,
Had I been nurtured in the nest
Of one, I now condemn and shun. (8.)

Pictorial Illustration for Photography a Growing Field

By 1904, esteemed critic Sadakichi Hartman, writing in Leslie’s Weekly, weighed in on the growing use of photography for book illustration:

“…and Clarence H. White, of Newark, O., has found a new opening for photography in the illustration of books. His illustrations for “Eben Holden” have attracted wide and deserved attention.” (9.)

And later that year, citing White’s involvement with Eben Holden while writing in the Photographic Times Bulletin, Hartman brought up the potential financial rewards possible for pictorial photographer in this new field:

“The only way to approximate a market value of pictorial prints is to investigate how much they might bring on the average, if offered for sale as illustrations. There is lately a decided demand for photographic illustrations, and consequently a certain standard price in vogue. The pictorialist, of course, and perhaps with some right, aspires to illustrator’s prices (i.e., $50-$100 for the full page of a magazine), but he has never reached it, with the one exception of Clarence H. White, who is said to have received several hundred dollars for his series of “Eben Holden” illustrations.” (10.)

This additional source of significant money to Clarence White and his young family through these illustration commissions invariably gave him additional confidence in his abilities as a photographer and financial peace of mind to eventually make his way to New York City, leaving Newark in 1906. It is also not a stretch to infer White’s own life mimicked the storyline of hard work that can earn the “American Dream” found between the pages of Eben Holden. Although the critic for the New York Times reviewing the play at New York’s Savoy theater didn’t care too much for the acting:

“As an exhibition of dramatic craft “Eben Holden” is hardly worth serious consideration“…

he did, a few paragraphs later, write the production had a few redeeming qualities:

But, despite its defects, the play is wholesome; it is redolent of the woods and the fields, and it provides the opportunity for an evening of entertainment that need not be looked back upon with regret.  (11.)

No doubt Clarence White, had he been in attendance watching the play inside Newark’s Auditorium that 1904 November evening, would have agreed with these last sentiments of the big city critic, marveling and grinning to himself in the darkened hall while taking in the surreal juxtaposition that art imitating life can bring about.

Notes:

1. (White, Clarence H.) excerpt: An Annotated Bibliography on Pictorial Photography: Selected Books from the Library of Christian A. Peterson: Laurence McKinley Gould Library: Carleton College: Northfield, Minnesota: 2004
2. ABE listing: 120407. Besides multiple copies held by PhotoSeed, other known copies are in the Library of Congress, MOMA and Photogravure.com.
3. The Bookseller–Devoted to the Book and News Trade:  Chicago: January, 1902: p. 28
4. Peter C. Bunnell: Inside the Photograph: writings on Twentieth-Century Photography: Aperture Foundation: 2006: p. 47
5. Clarence H. White : a personal portrait: Maynard Pressley White: Ph.D. dissertation, University of Delaware, 1975: pp. 79-80
6. see Beaumont Newhall’s Photography: A Short Critical History, from 1938, lists Eben Holden with the White illustrations as being published in 1903 on p. 215
7. excerpt: see Symbolism of Light: 1977: p. 7
8. Songs of All Seasons: Ira Billman: Indianapolis: The Hollenbeck Press: 1904: p. 65
9. excerpt: Advances in Artistic Photography: Sidney Allan: in: Leslie’s Weekly: April 28, 1904: New York: p. 388
10. excerpt: from: What is the Commercial Value of Pictorial Prints?: Sidney Allen: in: The Photographic Times Bulletin: December, 1904: p. 539
11. excerpt: review: “Eben Holden” at the Savoy: The New York Times, October 29, 1901