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Detail: “Thru the Back Window”: Charles A. Hellmuth: American: vintage 1924 Wellington bromoil print: 32.1 x 24.0 cm | 50.7 x 40.6 cm: from: PhotoSeed Archive
Detail: “Thru the Back Window”: Charles A. Hellmuth: American: vintage 1924 Wellington bromoil print: 32.1 x 24.0 cm | 50.7 x 40.6 cm: from: PhotoSeed Archive
Subversive and unwilling to play by the rules. This is why the body of work produced by British photographer Julia Margaret Cameron (1815–1879) should still matter to us today.
Silhouetted visitors to the Metropolitan Museum of Art’s Gallery 852 in December, 2013 are seen in the entryway to the exhibit with a wall-mounted, mural-sized version of the Cameron photograph “Christabel” taken in 1866 in the background. The show was open from August 19, 2013 to January 5, 2014. PhotoSeed Archive photograph by David Spencer
How can one not admire the intent and courage it must have taken her to focus a camera lens in the era of wet plate photography (1860s-1870s) and then, just as often as not, deliberately have the mischievous bent to throw that lens slightly out of focus in order to create photographs often resembling the feelings found in dreams? Photographs that justifiably draw admiration and discussion even today of the lives of Victorian celebrities and house servants who were convinced to sit or be dragged in front of that camera.
Organized by Malcolm Daniel, Senior Curator in the Department of Photographs at the Met, the tightly edited show featured 35 framed vintage works by Cameron as well as several photographs by her contemporaries. The glass display case in this installation view displayed several folio volumes of the work “Illustrations to Tennyson’s Idylls of the King, and Other Poems” published by Henry S. King in London in 1875. The work seen here at front is “Vivien and Merlin” (1874)- one 24 original photographs that appeared in the double volume folio. PhotoSeed Archive photograph by David Spencer
For those inclined to learn the mysterious ingredient-and staying power so to speak-of Cameron’s photography-the answer might be a single word: “beauty”. This might indeed be the key, a Citizen Kane, Rosebud moment if you will, the one final word she reportedly uttered on her deathbed.
Beauty, and a renewed appreciation is what I took away from a visit late last year to a show at the Metropolitan Museum of Art simply titled “Julia Margaret Cameron“.
A painting by English artist George Frederick Watts of Julia Margaret Cameron completed in 1852 is reproduced here as a large format plate photogravure included in the 1893 folio volume “Alfred, Lord Tennyson and his Friends” published in London by T. Fisher Unwin in a limited edition. image: 24.5 x 19.3 cm : laid paper cream-colored leaf: 44.3 x 36.0 cm. from: PhotoSeed Archive
Surprisingly, it was first devoted solely to her work at the museum, a tightly edited overview comprised of 38 works, including several by her contemporaries: David Wilkie Wynfield, William Frederick Lake Price, and Oscar Gustav Rejlander.
The wall copy set the stage for those not already familiar with Cameron, describing her rightly as:
“One of the greatest portraitists in the history of photography—indeed in any medium“…
A further explanatory statement in her own words followed:
“From the first moment I handled my lens with a tender ardour,” she wrote, “and it has become to me as a living thing, with voice and memory and creative vigour.”
A detail from the first page of the letterpress Introduction to “Alfred, Lord Tennyson and his Friends”(1893) by Cameron’s son Henry Herschel Hay Cameron. A quote from her “Annals of my Glasshouse” states she felt the photographs taken of illustrious men were akin to being “almost the embodiment of a prayer”. from: PhotoSeed Archive
Words that no doubt have influenced scores of photographers, painters and others working in various artistic disciplines during the many decades since her passing. An important early tribute came in the lifetime of Cameron’s youngest son Henry Herschel Hay Cameron. (1852-1911) Inspired no doubt by his mother’s art, he was a working photographer who maintained a London studio, and provided the Introduction as well as a series of complimentary portraits paired with those by his mother for the folio volume Alfred, Lord Tennyson and his Friends. This series of 25 large-plate photogravures along with letterpress was published in a limited edition in 1893.
Inspired by the Biblical story of the Visitation, “The Kiss of Peace” is shown here as a large plate photogravure included with the 5th issue of the English publication “Sun Artists” published in 1890. Taken in 1869 by Cameron, it is believed to show Florence Anson at left, the daughter of Lord Litchfield, and Mary Hillier, Cameron’s personal maid. See: JMC: The Complete Photographs, cat. #1129. image: 21.8 x 17.1 cm: sheet: 38.0 x 28.4 cm: Vintage gravure from PhotoSeed Archive.
Other notable remembrances of Cameron’s work appeared earlier and much later. In 1890, the English publication Sun Artists featured four of her photographs: Sir John Herschel, Alfred Lord Tennyson and the allegorical works The Day Dream and The Kiss of Peace. All large-plate gravures for the 5th Number.
Editor Alfred Stieglitz gave background to Cameron’s work he published in Camera Work XLI, (1913) with a nod to her willingness to break rules when it came to portraiture: “Mrs. Cameron realized what few could then appreciate, the difficulty of dealing with the critically sharp definition of the portrait lens, and it was to meet her requirements that instruments were made with an adjustment by which the required degree of spherical aberration could be introduced at will.” detail: vintage letterpress page from PhotoSeed Archive.
For Camera Work 41 published in 1913, editor Alfred Stieglitz presented five plates of Cameron’s work published as tissue gravures: two of Scottish philosopher Thomas Carlyle, portraits of English polymath John Herschel and Hungarian violinist Joseph Joachim and an allegorical study of English Shakespearean actress Ellen Terry taken done in 1864 when she was 16 originally titled “Sadness“.
English Shakespearean actress Ellen Terry was included as a hand-pulled, Japanese tissue photogravure in Camera Work XLI,(1913) photographed by Cameron in 1864 when she was 16 years of age. The allegorical photograph originally carried the title of “Sadness”. entire vintage tipped plate shown on original CW mount: circular image: 15.7 cm | sheet: 28.0 x 20.1 cm | mount: 29.4 x 21.0 cm. from PhotoSeed Archive
Later in the British Number of the short-lived publication Platinum Print published in Feb. 1915, American photographer Clarence White’s essay titled Old Masters in Photography lauded Cameron as an early influence, singling out her photograph he most likely saw in an 1891 issue of Sun and Shade titled the Dalmatian Maid.
Julia Margaret Cameron was one of “The Old Masters of Photography” exhibit arranged by Alvin Langdon Coburn and presented at the Ehrich Galleries of New York City in December, 1914. Author Clarence White weighs in on the exhibit, discussing the influence of Cameron on his own work. Single letterpress page from “Platinum Print”: Feb. 1915: PhotoSeed Archive
This portrait of Christina Spartali, a neighbor of Cameron on the Isle of Wight who was most certainly not a maid, as her family had made their fortune from the cotton trade and her father was Consul-General for Greece, was taken in 1868. White observed:
“While some questions have been raised as to the influence these workers have had on those of today, for my own part I must confess an influence on my work inspired by Mrs. Cameron’s “Dalmatian Maid,” a copy of which I saw in the days of my early efforts.” (p.4)
“A Dalmatian Maid”, taken in 1868, is a portrait of Christina Spartali, a neighbor to Cameron on the Isle of Wight. from: Sun & Shade: July, 1891: plate IV (whole issue #35) image: 19.3 x 12.8 cm | plate: 34.0 x 26.2 cm N.Y. Photogravure Co.: PhotoSeed Archive
Although ended, photographs from the Cameron show at the Met can still be viewed in digital form, along with an ambitious project devoted to her and other notable photographers now ongoing on behalf of the rich photographic collection held by the Royal Photographic Society at the National Media Museum in Bradford, England.
Robert Schoelkopf Gallery paper adhesive label from ca. 1965-1972 affixed to verso of mount from photograph “Friar Laurence and Juliet” : 5.8 x 11.1 cm. Formerly located at 825 Madison Ave. in New York City, the Schoelkopf gallery was established in 1962 and closed in 1991. It was one of the very first in the United States to present photography as a fine art and by the Spring of 1974, had “opened a gallery dedicated to photography on the second floor” of this address. from: PhotoSeed Archive
Other treasures await additional scholarship. For our part, PhotoSeed presents with this post a seldom-seen work by Cameron formerly owned by Peter Hukill, (1927-2003) an early collector of fine art photography who built a collection thanks to the early efforts of galleries including the former Robert Schoelkopf Gallery in New York City, the records of which now reside in the Smithsonian Archives of American Art.
“Friar Laurence and Juliet”, by Julia Margaret Cameron: copyrighted Nov. 11, 1865. Three separate versions of this title exist as recorded in Julia Margaret Cameron: The Complete Photographs. (Cox & Ford) This version with model Mary Hillier- Cameron’s personal maid- wearing lighter-colored topcoat posing with Henry Taylor. (C&F #1089) Vintage albumen silver print mounted separately on board presented within window of modern mount. Condition of print exhibits uneven arched top with free-hand drawn ink line near top margin and surface marks to print emulsion. image: 28.2 x 28.6 cm | mount: 60.7 x 50.7 cm. photograph placed at auction by Robert Schoelkopf Gallery in 1972 (Parke-Bernet) and acquired by Peter Hukill. from: PhotoSeed Archive
Prescient, and subversive indeed. The Schoelkopf Gallery was apparently one of the first to feature photography as fine art in the United States. In 1967, it had the distinction of mounting the last solo show of Cameron’s work before the Met’s which opened in 2013: “timing it to coincide with a show at the Metropolitan Museum of Art that focused on Cameron as one of four Victorian photographers.” (1.)
1. excerpt: Robert Schoelkopf Gallery records, 1851-1991: Smithsonian Archives of American Art online resource: “In its early years the Robert Schoelkopf Gallery contributed considerably to the development of interest in fine art photography that fostered an increasingly lucrative market for photographic prints during the 1960s and 1970s.”
The 1905 Kodak Competition | Exhibition & Kodak Advertising Contests
The cryptic title of this post owes a debt to advertising. Seeing an opportunity to redefine their annual photographic contest for 1905 by marketing products to all kinds of photographers, the Eastman Kodak Company decided to embrace the two distinct schools of the period.
Taken ca. 1903-05 and the subject of an extensive series of photographs by her amateur photographer father from infancy to late teens, Dorothy (b. August, 1899, of Staten Island, N.Y.) prepares to squeeze a bulb shutter while photographing her dolly. This photograph or variant was likely entered in one of the annual “Kodak Competitions” from the period, as it features the company’s products, including a tripod-mounted plate camera. (undetermined model) A camera and tripod case can be seen on floor along with a single plate holder and dark cloth. Dorothy holds the dark slide for the camera in her left hand while making the exposure. Mounted vintage gelatin silver print: 17.9 x 22.0 cm | 11.0 x 14.1 cm: from: PhotoSeed Archive (photographer details withheld pending further research)
The so-called “straight” shooters, whose intent was a picture sharply in focus and the “pictorialists”; those embracing the painterly concept of selective focus in their work.
Letterpress detail from cover: (24.2 x 18.0 cm) “Souvenir Kodak Competition 1905”. This souvenir book is believed to have been published sometime in 1906 or 1907, the culmination of one of the company’s annual contests which included public exhibitions in major American cities at the end of 1906 and through March of 1907. From PhotoSeed Archive
This inclusivity was emphasized after the company announced criteria for their selection of judges for the 1905 contest:
In the selection of a jury we have had two important points in mind. First, the selection of gentleman of high standing and unquestioned competency. Second, the selection of gentlemen affiliated with neither of the warring factions men who are broad-minded enough to recognize merit where it exists in a picture, no matter whether that picture be as sharp as a needle or as woolly as Mary’s little lamb. (1.)
Left: Maine resident and amateur photographer Benjamin Wilder Guppy (1870-1960) won $10.00 and an honorable mention in the “1905 Kodak Competition” for this photograph: “The Passing Show”, used as the cover photograph of the souvenir book: gelatin silver print: 6.6 x 5.2 cm. (PhotoSeed Archive) Right: the uncropped version of “The Passing Show” as it appeared in the Kodak exhibitions from 1906-07.: source: halftone from: “The Photographic Times”: New York: December, 1906: p. 532
Rhetoric aside, these judges certainly had artistic ambitions. They were:
Charles Berg: (1856-1926) studied at the Ecole des Beaux Arts in Paris and London, opening an architectural practice in New York City in 1880, and later designing one of the city’s earliest skyscrapers, the Gillender Building. In 1896 he became a founding member of the Camera Club of New York, and his amateur work reflected his classical training-classically draped models often surrounded by architectural elements.
Arthur Radclyffe Dugmore: (1870-1955) at the time of the 1905 contest a pioneering nature photographer, he had the distinction in 1903 of one of his photographs, “A Study in Natural History“, a photogravure of baby birds, appearing in the first issue of Camera Work I. He later became a recognized painter and printmaker.
Henry Troth: (1863-1948) was an active member of the Photographic Society of Philadelphia, a pioneering artistic photography society in the United States. A professional photographer specializing in genre and the natural world, his work appeared in magazines and volume compilations of poetry and verse, often uncredited, such as Poetry of Nature. (1909)
The 1905 Kodak Competition as well as the annual contests that followed were heavily promoted by the Eastman Kodak Company in their dealer trade circulars. This composite of editorial and advertising matter are taken from 1904-05. Left: first notice for the contest appeared in December, 1904. Right column, top: Kodak dealers are told of the Advantage they would receive (in increased sales) by “pushing” the contest on their customers. Middle: In January, dealers are alerted that “all beginners in the field should have their attention called to the Novice class that has been provided for their especial benefit.” “This contest is simply one of the means we offer you for stirring up interest among your customers.” Bottom: The term “Boom”, an arcane word similar to “Shout” from the beginning of the 20th century, was used in an advertisement for the contest in the May, 1905 issue of the circular. Letterpress pages from Canadian Kodak Co., Limited Trade Circular: Toronto: online resource courtesy Ryerson University Library Special Collections
Particulars
In late 1904, Kodak announced they would break down and eliminate what they felt had been barriers for amateurs and professionals alike in regard to photographic contests up to that period:
A drawback to previous competitions has been the fact that many amateurs felt it useless to compete against their more experienced brothers while not a few of those who have become famous as photographers have been afraid to enter lest they might be awarded a forty-ninth prize and see, in the photographic publications, their famous names at the foot of a list of unknowns.
The terms of the 1905 Kodak Competition overcomes both of these difficulties. It provides separate classes for the novice and for those who have hitherto been successful and then bunches the prizes below fifth so that all such awards will be simply “Honorable Mention” together with a substantial prize. (2.)
Ten original photographs printed on Kodak gelatin silver papers are featured in the souvenir book for the 1905 Kodak Competition. Top: “Lady and Child”, (9.8 x 12.2 cm | 9.1 x 11.5 cm) likely from a copy negative or print, (as it includes a gray border) is by American master Edward Steichen. Printed on Portrait Velox paper, it is also known as Mother and Child — Sunlight, (published as a photogravure in Camera Work XIV) and won the $150.00 first prize for him in the Class A Open category, featuring negatives 3 ¼ x 4 ¼ or larger in size. Bottom: “La Moulin de Valcanville” (6.2 x 8.5 cm |5.4 x 7.8 cm) by Pierre Lejards of Paris, France is printed on Eastman’s Sepia Paper. It was awarded honorable mention and earned him a No. 0 F.P. Kodak camera in the Class F Novice category. (Brownie Pictures) from: PhotoSeed Archive
A true marketing ploy, the company also made sure there would be plenty of time for those contemplating a submission for the contest. In America, entrants had up to November 1st to enter and in England, a month earlier, although this was changed to a later date to accommodate the mailing of the large amount of submissions, which totaled 28,000 entries worldwide. Particulars for the contest were printed in multiple publications, including the January 1905 issue of Camera & Dark-Room:
The September, 1904 issue of the Kodak Trade Circular featured brand logos of various Kodak papers, including W-D Platinum, (water development) Mezzo-Tone, and Eastman’s Sepia Paper. Along with Portrait and Velvet Velox, the papers were used to print winning entries for the 1905 Kodak Competition souvenir book. Composite letterpress advertisements: Canadian Kodak Co., Limited Trade Circular: Toronto: online resource courtesy Ryerson University Library Special Collections
The 1905 Kodak Competition.
We have pleasure in announcing that another great picture competition is to take place during the year. The Eastman Kodak Company offer $2,000 in prizes and have arranged for two classes of competitors, “Open” and “Novice.” The “open” class is for all who may care to enter, but the “novice” is open only to amateurs who have never won a prize in a photographic contest. This is a feature which will greatly please many who do good work but who do not care to compete against the regular pot hunters.
“Sharp as a needle or as woolly as Mary’s little lamb” : In announcing the three judges for the 1905 Competition, the April, 1905 issue of the Kodak Trade Circular let it be known the contest would be open to all schools of photography, as well as degrees of experience. from: Canadian Kodak Co., Limited Trade Circular: Toronto: online resource courtesy Ryerson University Library Special Collections
The classes and conditions are as follows:
Class A. Open to all. For Kodak pictures 3 ¼ x 4 ¼ or larger, including the Panoram Kodaks.
Class B. Open to all. For Kodak pictures 3 ½ x 3 ½ or smaller, including No. 1A Folding Pocket Kodak.
Class C. Open to all. For enlargements of any size from Kodak or Brownie negatives on Eastman. Nepera or Photo-Materials Bromide Paper.
Class D. Novice. Open only to amateurs who have never been awarded a prize in a photographic contest. For Kodak pictures 3 ¼ x 4 ¼ or larger, including the Panoram Kodaks.
Class E. Novice. Open only to amateurs who have never been awarded a prize in a photographic contest. For Kodak pictures 3 ½ x 3 ½ or smaller, including No. 1A Folding Pocket Kodak.
Class F. Novice. Open only to amateurs who have never been awarded a prize in a photographic contest. For Brownie pictures only.
All pictures sent in for competition must be from negatives made with a Kodak or Brownie on Kodak N. C. Film, and must be printed on papers manufactured or sold by us.
PRINTS ONLY are to be sent in; not negatives.
Prints must be mounted, but not framed.
The title of the picture, with the name and address of the competitor, class entered for, and the name of the printing paper used for the pictures, must be legibly written on the back of mount.
The films must have been exposed by the competitor, but it is not necessary that competitors finish their own pictures.
No competitor will be awarded more than one prize in a class.
Not more than one prize will be awarded to prints from one negative, except that all Velox Prints will be considered In the awarding of the Special Velox Prizes regardless of the prizes said prints may have received in the other classes.
Contact prints from the same negative cannot be entered in two classes.
This contest closes at Rochester. N. Y., on November 1, 1905; at Toronto. Canada, on October 20, 1905. and at London, Eng., on October 1, 1905.
All entries sent in from the United States and the possessions thereof and from South America should be addressed to EASTMAN KODAK CO..
Kodak Contest Dep’t. Rochester, N. Y. (3.)
Detail: Alfred Stieglitz: “Soap Bubbles”, from 1905 Kodak Competition Souvenir book. (8.8 x 14.4 cm | 8.0 x 13.7 cm) Printed on Velvet Velox and believed to be from the original negative, Stieglitz received an honorable mention and $20.00 in the Kodak contest in Class C Open category for Enlargements. from: PhotoSeed Archive
History of Kodak Competitions
Little scholarship seems to have been spent on the annual photographic competitions which in turn lead to public exhibitions sponsored by the Eastman Kodak Company in the early years of the late 19th and early 20th centuries. Besides accomplishing the desired result of brand recognition, they are undoubtedly a rich resource for understanding the changing aesthetic trends for primarily amateur photography during this period.
Detail: letterpress: Awards for the 1905 Kodak Competition were announced and listed in March, 1906. Some of the results for the bigger names who competed in Class A, Open category, (negatives 3 ¼ x 4 ¼ or larger in size) are seen here. From: Canadian Kodak Co., Limited Trade Circular: Toronto: March, 1906: online resource courtesy Ryerson University Library Special Collections
Of the resulting exhibition which the 1905 competition spawned, a Photographic Times editor provided an overview but also gave it a veiled endorsement after it closed at Madison Square Garden Concert Hall in New York City in November, 1906:
While the Kodak Exhibition is prompted by commercial interests and is for the purpose of advertising the products of the Eastman Kodak Company, yet so skillfully is this concealed that each visitor comes away feeling indebted to the company.
20 winning photographs printed as halftones (printed on coated manilla stock) are featured in the souvenir book for the 1905 Kodak Competition. This representative page spread features clockwise from top left: “Dream” by Annie W. Brigman, “Decorative Study” by E.B. Vignoles, “Hallowe’en” by Mrs. Myra A. Wiggins, “Kodaking” by Alfred Stieglitz, “Mountain Nymph” by Miss Jessie Willard. Dimensions of open book sans card cover: 23.5 x 34.5 cm from: PhotoSeed Archive
In 1897, one of the very first Kodak international competitions originated in England, which lead to a show known as the Eastman Photographic Exhibition.
Held at the New Gallery on Regent Street in London from October 27 to November 16, 1897, the exhibit drew 25,000 photographic entries from around the world, with $3000.00 in prize money. It was organized by amateur photographer George Davison, (1856-1930) a founding member of the British Linked Ring and Director of the Eastman Photographic Materials Company in England. In America, these annual competitions were promoted by Kodak advertising department manager Lewis Bunnell Jones. And with the known exception of the 1897 show traveling to America in 1898 where it was enlarged and displayed at The National Academy of Design in New York City in January, Jones’ hand became more evident beginning in 1905. At least five years of public exhibitions beginning in 1906, of which the Kodak Competition Souvenir of 1905 is one of the finest records of, was the result:
Under Jones’s autocratic supervision, Kodak’s advertising department devised some of the company’s most legendary campaigns and strategies, including the 1893 introduction of the Kodak Girl in magazine ads and posters; the Traveling Kodak Exhibitions that toured the country between 1905 and 1910; the famous “yellow box” packaging in 1905… “(4.)
Edward Steichen won 2nd prize and $100.00 in the Class C open category for enlargements for this photo titled “Sheep Study”. This halftone version from the enlarged exhibited print was reproduced in London’s Amateur Photographer in August, 1907. Compared to the more commonly known version by Steichen’s hand, a hand-toned photogravure published in Camera Work XIX, this image is practically “straight”. The editors however make their feelings known it does no justice to his original intent: “In the second place, the pictures are not the original prize-winning prints, but enlargements made at the Company’s English works; and however skilful the enlarger is, he cannot possibly always catch and elaborate the ideas of men like Steichen. Bearing this in mind, it is easy to imagine the beauty of Steichen’s own enlargement of the “Sheep Study,” No. 1, with the sheep blended into a soft mass of tones”…
Records from primary source material shed light on these competitions, which beginning in 1907 began to be annually known as the Kodak Advertising Contests:
1904:
Book of the £1,000 Kodak Exhibition.
This is the title, stamped in gold, on the cover of a handsome portfolio just issued by the Kodak Press. “To show something of the work that is being accomplished in pictorial photography by the devotees of the Kodak system.” The world-wide interest in the Kodak competition of 1904 naturally brought together much of the best work of the camera and the public exhibition of the competing pictures in London was an eye-opener to all who could attend. From this exhibition sixty or more prints were selected and have been reproduced in half-tone, which will enable photographers in the most remote localities to see the work of others and note the kind and quality of the work which finds favor with competition judges. (5.)
And from The Photographic Times:
A detailed report of the results of the £1,000 Kodak Competition has been received in this country, and the results cannot but prove gratifying to those who take an interest in the advancement of American photography. There were something over 20,000 entries received, of which about 12,000 were from the British Isles, 2,500 from France, 2,000 from the United States, 1,700 from Germany and 2,000 scattering. The British Isles received 229 prizes, the United States 85 prizes, France 28 and Germany 12. It will thus be seen that the British exhibitors received one prize to every 52 entries, the French one to every 89, the German one to every 141 and the American one to every 23 entries. Our American amateurs, in proportion to their entries, carried off over twice as much as their British cousins, three and a half times as much as the French competitors and did six times as well as the Germans—at least such was the opinion of the British judges who were no less personages than Sir William Abney, Mr. Craig Annan and Mr. Frank Sutcliffe. (6.)
Detail: Edward Steichen: “Pastoral – Moonlight” (Camera Work XIX, 1907: 15.6 x 19.9 cm) This blue/green hand-toned photogravure better reflects the intent of Steichen as it is by his own hand- especially when compared to the “straight” version exhibited in London in 1906 as part of the 1905 Kodak Competition. from: PhotoSeed Archive
1905-06
The subject of this post concerns the 1905 Kodak Competition, which concluded the following year in 1906 with public exhibitions in America as well as London, England in 1907.
1907
The 1907 Advertising Contest of the Eastman Kodak Company possessed a far greater value than the securing of good pictures for use in advertising the products of the Eastman Company. Its value from an educational and artistic standpoint is exceedingly great, and of inestimable value to all photographers and illustrators who use other methods than photography. The results of this competition were a revelation as to the possibilities of graphic illustration by means of the camera when handled understandingly.
The pictures possess human interest far surpassing anything that could have been drawn or painted, for the subjects were real live people, and not the imaginative creations of some artistic brain. Such pictures grasp and hold the interest of the reader and, when their story is pleasingly told, are most convincing.
Glance over the advertising section of any of the popular magazines, and see how important a part the camera plays in illustrating and in pictorially clinching the advertiser’s argument. In many instances, the picture has been that of some charming bit of femininity and used often only to hold the attention in order that the accompanying text might be read. (7.)
1908
In 1908, the Eastman Kodak Company sponsored an advertising contest for professional as well as amateur photographers. $1600.00 was offered as cash prizes. Winning submissions would be used to advertise Kodak products. Mrs. W.W. Pearce, an active woman amateur photographer from Waukegan, IL, won first prize and $300.00 in the Class B Amateur class of the contest. The PhotoSeed Archive owns a vintage example of this winning print, and more background on the contest and results from 1908 can be found here.
1909
The contention that better pictures for advertising purposes could be produced by means of photography than by any other artistic method has been still further justified by the result of the 1909 Kodak Advertising Contest.
It is gratifying to note the continued interest of competitors in former contests, and also in highly artistic work submitted by newcomers in the field.
The jury which passed on the work was highly competent, consisting of Mr. Rudolph Eickemeyer, of Davis & Eickemeyer; Mr. A. F. Bradley, ex president of the P. P. S. of New York; Mr. Henry D. Wilson, advertising manager of Cosmopolitan; Mr. C. C. Vernam, general manager of the Smith & Street publications, and Mr. Walter R. Hine, vice-president and general manager of Frank Seaman, Incorporated, one of the largest, if not the largest advertising agency in the United States. Mr. Frank R. Barrows, president of the P. A. of A., was announced as one of the judges, but was unavoidably detained, Mr. Bradley acting in his place. (8.)
1910
THE Eastman Kodak Company, always a most generous patron of photographers, both professional and amateur, has just closed its advertising competition for 1910. This contest has become one of the most important fixtures of the photographic world, not only because of the remarkably large cash prizes awarded, but also because of the tremendous stimulus it has been to the application of photography to advertising. Photo-era has many times called attention to the increasing use of photographs by the general advertiser, and one has only to pick up almost any of the popular magazines and glance at the advertising pages (more interesting, oftentimes, than the body of the letter-press) to see how greatly the ad-writer depends on the halftone cut from a photograph to present his goods in an attractive manner. In this development, beyond question, the Eastman Company has had a large share, and the successful contestants in its contests have gained valuable experience which they can apply with profit, should they so desire, to photographic illustration-work. (9.)
1911
From our standpoint the previous Kodak Advertising Contests have been a distinct and growing success. They have supplied us with pictures that told interestingly of the charm and simplicity of Kodakery. But there has been one drawback. In the professional division (Class A), the prizes have gone so often to the same people that we fear other photographers are likely to be discouraged. In order to remove this possible objection to our contests, these former winners will be barred from participation in Class A in the 1911 competition. (10.)
1913
1913 Kodak Advertising Contest — $3,000.00 In Cash Prizes.— The Kodak Advertising Contests are not for the purpose of securing sample prints. They are for the purpose of securing illustrations to be used in our magazine advertising, for street car cards, for booklet covers and the like.
We prefer photographs to paintings, not only because they are more real, but also because it seems particularly fit that photographs should be used in preference to drawings in advertising the photographic business. The successful pictures are those that suggest the pleasures that are to be derived from the use of the kodak, or the simplicity of the kodak system of photography — pictures around which the advertising man can write a simple and convincing story. Of course the subject is an old one — therefore the more value in the picture that tells the old story in a new way. Originality, simplicity, interest, beauty—and with these good technique —are all qualities that appeal to the judges.
In addition to the prize pictures we often purchase several of the less successful pictures for future use in our advertising. So it will be seen that in reality our prize money is even bigger than we advertise.
There is a big future for the camera in the illustrative field. There’s a growing use of photographs in magazine and book illustrations, to say nothing of the rapid advance along the same lines in advertising work. There’s a constant demand for pictures that are full of human interest. Such are the pictures that we need, that others need. The Kodak Advertising Contests offer an opportunity for your entry into this growing field of photographic work. (11.)
Detail: platinum print: “Threading the Needle”, (12.4 x 9.9 cm | 11.7 x 9.2 cm) by Nancy Ford Cones (American,1869-1962) This photograph, printed on Kodak’s WD Platinum (water-development) paper, and featured in the 1905 Competition Souvenir book, won the $100.00 second prize for Cones in the Class A Open category, featuring negatives 3 ¼ x 4 ¼ or larger in size. Cones was born in Milan, Ohio but is listed as being from Covington, Kentucky when the photo was taken. from: PhotoSeed Archive
The 1905 Competition might certainly be considered key in launching the careers of many serious amateurs, and it undoubtedly gave others the opportunity to pursue photography professionally as a career:
The Kodak Competitions which have been held during the past six or seven years have been something of a revelation in that they have shown that a very large proportion of those amateurs who take photography seriously are frequent users of the Kodak. The same names that appear as Salon Exhibitors have appeared in the Kodak prize lists and often times the pictures that have hung on the Salon walls were from the same negative that won cash and honor in the Kodak competition. (12.)
Doing the Rest
Similar to celebrity endorsement today, Kodak had the uncanny ability to associate the big photographic names of the early 20th century; including Stieglitz, Steichen and Brigman, with the idea amateur photographers using their products could become as skilled or famous. The often mocked Kodak mantra of “you press the button and we do the rest”-acknowledged even by someone as famous as Stieglitz himself -is ironically shot down when it is learned Kodak made the enlarged prints from competitor’s negatives for exhibition purposes for the 1905 competition and those following it:
THE Kodak Exhibition, at No. 40, Strand, W.C, will come as a surprise to persons who are only accustomed to the ordinary enlargements of prize-winning photographs which are displayed in dealers’ windows; it will come as a decided shock to those who are wont to ridicule the “you press the button, and we do the rest” method of photography. Out of some twenty-eight thousand prints and enlargements which were submitted to the judges at the latest Kodak competition, some sixty were adjudged prizes varying from one to thirty pounds; and the negatives of these prints, which have become the property of the Kodak Company, have been enlarged into huge enlargements at the Kodak works, and are now on view for all to see.
There are many well-known names amongst the prizewinners—Steichen, Stieglitz, Harold Baker, Mrs. Barton, Miss Annie Brigman—but these only made the exposures and developed the negatives, Kodak has done the rest, and, as a rule, Kodak has done it uncommonly well. It is not, of course, to be imagined that the Company’s enlargements of negatives by such individual workers as Steichen and Stieglitz are similar to the results that these men would have themselves obtained, but the wonder is that the work has been done so well. The enlargements of Stieglitz’s negatives are particularly good, especially that of “Soap Bubbles,” No. 7, in which the feeling of light and atmosphere has been successfully maintained; and those subjects in which the figures are lit from behind, and, so to speak, silhouetted against the light, are not easy to handle. …
In considering the question of the awards, two facts must be borne in mind: in the first place, the judges in this particular competition belonged to the American school of photography, and the present tendency of this school is to ascribe great merit to original and beautiful schemes of natural outdoor lighting; and therefore we find Steichen’s tour de force, “Mother and Child,” No. 60, awarded the first prize in Class A; and photographs taken against the light have scored throughout. However, such subjects are undoubtedly beautiful, and the rendering of true values in such subjects is exceedingly difficult, and therefore the attitude of the judges is comprehensible. In the second place, the pictures are not the original prize-winning prints, but enlargements made at the Company’s English works; and however skilful the enlarger is, he cannot possibly always catch and elaborate the ideas of men like Steichen.
Bearing this in mind, it is easy to imagine the beauty of Steichen’s own enlargement of the “Sheep Study,” No. 60, with the sheep blended into a soft mass of tones; and the above-mentioned “Mother and Child” (with the imperfections in the values of the child’s hand corrected during the enlargement) must have been quite good in the original; Stieglitz’s “Bubbles,” No. 7, however, has lost but little through enlargement, and although Stieglitz would probably have rendered the subject in a higher key, the Kodak work is excellent.
Why has not Miss Annie Brigman’s “Melody” (15) secured a first prize? It is certainly one of the gems of the collection, and it is good throughout, from the posing and lighting of the hand which holds the mandolin, to the subdued lighting of the music illuminated only by the light reflected from the face of “Melody.” Possibly the judges may have considered the lighting, which might have been arranged by Rembrandt himself, somewhat artificial; but there is no doubt that European judges would have thought differently. This picture, taken with a Kodak, enlarged on Kodak bromide paper, by the Kodak Company, is one of the finest pictures ever rendered by the camera. (13.)
Detail: gelatin silver print: “Melody”, (16.4 x 11.2 cm | 15.7 x 10.6 cm) by Anne Brigman (American, 1869-1950) This photograph, which a critic in London’s Amateur Photographer journal in 1907 proclaimed “One of the finest pictures ever rendered by the camera” is printed on Kodak’s Carbon Velox paper, and featured in the 1905 Competition Souvenir book. It won an honorable mention and $20.00 for Brigman in the Class C Open category for Enlargements. The photo is also known as “Woman with Mandolin” from: PhotoSeed Archive
Notes
1. excerpt: Judges for the Kodak Contest: Kodak Trade Circular: Toronto, Canada: April, 1905
2. Ibid: Kodak Trade Circular: December, 1904
3. Camera & Dark-Room: Edited by J.P. Chalmers: New York: January, 1905: p. 30
4. excerpt: A Short History of Kodak Advertising 1888-1932: Kodak and the Lens of Nostalgia: Nancy Martha West: The University Press of Virginia: 2000: p. 27
5. excerpt: Book of the £1,000 Kodak Exhibition: The Camera and Dark-Room: New York: January, 1905: pp. 29-30
6. excerpt: £1,000 Kodak Exhibition: Notes, News & Extracts: The Photographic Times: New York: September, 1904: p. 426
7. excerpt: The Kodak Advertising Contest: The Photographic Times: May, 1908: p. 154. The top prize of $1000.00 was awarded to E. Donald Roberts of Detroit.
8. excerpt: AWARDS, PROFESSIONAL CLASS, 1909 KODAK ADVERTISING CONTEST: Wilson’s Photographic Magazine: New York: January, 1910: p. 46
9. excerpt: The Eastman Advertising-Competition: Malcolm Dean Miller: Photo-Era: Boston: January, 1911: p. 73
10. excerpt: With the Trade: 1911 Kodak Advertising-Contest: Photo-Era: Boston: March, 1911: p. 157
11. excerpt: Our Table: American Photography: Boston: May, 1913: pp. 311-312
12. Advertisements: Eastman Kodak Company: excerpt: The New Competition: The American Amateur Photographer: New York: Jan-Dec. 1905
13. excerpt: The Kodak Picture Exhibition: The Amateur Photographer: London: August 27, 1907: pp. 200-01
An objective reviewer I am not when it comes to photographers considered major figures in the emerging artistic aesthetic movement from the beginning of the 20th century.
While a lampost banner with the Heinrich Kühn photograph “Study in Tonal Values III, (Mary Warner)” taken in 1908 is displayed along East 86th Street near the New York City museum Neue Galerie for the show “Heinrich Kuehn and his American Circle: Alfred Stieglitz and Edward Steichen”, the evolving tableau of life on the street below provides for a continual source of photographic delights. PhotoSeed Archive photograph by David Spencer
Instead, shameless promoter would perhaps better describe my enthusiasm for Austrian Heinrich Kühn, (1866-1944) the subject of a museum exhibition now taking place in New York City. And with that, I heartily recommend a visit to:
Heinrich Kuehn and his American Circle: Alfred Stieglitz and Edward Steichen
now on view at the Neue Galerie through August 27th.
Originally finished in 1914 for the industrialist William Starr Miller II at 1048 Fifth Avenue by the architectural firm Carrère & Hastings, (responsible for the design of the New York Public Library) the Neue Galerie was first opened to the public in 2001 and specializes in German and Austrian art and design. PhotoSeed Archive photograph by David Spencer
It was exhilarating to be back in New York so soon after my attendance at the Webby awards, but this was a working trip for PhotoSeed, with the first half of the day spent uptown at the Neue Galerie and the rest spent downtown working on an upcoming post on the history of The Photographic Times.
Left: self-portrait of Heinrich Kühn from October, 1901 issue of Photographisches Centralblatt; Middle: detail: multiple-color lithograph by Munich illustrator Fritz Rehm for German dry plate manufacturer Otto Perutz; Right: detail: Peter Behrens Jugendstil calendar. (all from PhotoSeed Archive) All three artists represented here were active participants in the Munich Secession at the end of the 19th century, an important exchange of creative ideas and radical thought made real through their own works. Behrens, whose work is in the permanent collection at the Neue Galerie, later went on to be one of the founders of the German Werkbund, a German modernist arts & crafts movement founded in 1907.
After emerging from the subway at 86th street from Grand Central and walking towards Fifth Ave., I spied a lamppost promotional banner for the show, complete with a readymade arranged beneath it: a toilet bowl cast off near the curb and the activity of the street all around it. For those game enough, New York is the kind of place where street photography could easily supplant any type of planned tourist activities, and so my inner muse, taken with the scene, made a few quick frames before venturing a short distance to the entrance of the impressive pile located at 1048 Fifth avenue-a New York landmark completed in 1914 by Carrère & Hastings– the same architectural firm that built the New York Public Library.
The sweeping wrought-iron staircase seemed a perfect fit for whisking visitors to the third floor exhibition galleries at the Neue Galerie, where some of the breathtaking landscape work of Kühn was on display in the form of vintage, large format gum-bichromate prints. An enlarged exhibition panel above the visitors at center is taken from the photograph “Mary Warner and Edeltrude on the Brow of a Hill”, ca. 1908-originally taken by Kühn on a color Autochrome Lumière plate, first introduced in 1907. PhotoSeed Archive photograph by David Spencer
The converted Georgian-style townhouse was originally built for industrialist William Starr Miller II (1856-1935) and purchased in 1994 by art dealer and museum exhibition organizer Serge Sabarsky and businessman, cosmetics heir and art collector Ronald Lauder. German for “New Gallery”, the Neue Galerie is a museum featuring early 20th century German and Austrian art and design, which recently celebrated it’s 10th anniversary in November, 2011.
The 4th gallery exhibition space, titled “Family Drama”, is taken up at right by a dark cherry-stained wood lattice panel: a re-creation of the backdrop Kühn utilized for some of his portraits. Photograph courtesy of the Neue Galerie.
One of many portraits Kühn used the backdrop for was for this study of Tyrolean sculptor and painter Hans Perathoner. (1872-1946) Taken ca. 1906-1907, the portrait was reproduced as a hand-pulled photogravure in Camera Work XXXIII (1911). Image courtesy of Photogravure.com
In doing background for this post, I learned from The New York Times that the current Kühn exhibit is only the 2nd show of photography to be featured at the museum, and is curated by Kühn scholar Dr. Monika Faber, a champion for his and other work from this period, and currently the Director of the Photoinstitut Bonartes in Vienna.
Tea Still-life, Version III (Teestilleben, III. Fassung) is a fine example of Kühn’s still-life work showing his masterful control of light. Later reproduced as a hand-pulled photogravure by the Berlin atelier Otto Felsing and appearing in the January, 1908 issue of Photographische Rundschau , it was also most likely taken in one of his new home photographic studios on Richard Wagner Strasse, designed by Wiener Werkstätte founders Josef Hoffman and Koloman Moser. Image: (13.1 x 17.7 cm) from PhotoSeed Archive
A contributor to and co-editor of the essential 2010 volume “Heinrich Kühn: The Perfect Photograph,” Faber can be seen in this video describing Kühn’s role in the development of artistic photography as well as his relationships with Alfred Stieglitz, who he first met in 1904 (Stieglitz had known of Kühn since 1894) and Edward Steichen in 1907, whose atmospheric work, we learn in the video, was inspired by some of Kühn’s massive (for the time) gum-bichromate photographs featuring sweeping and expansive Tyrolean landscapes.
The 2nd gallery exhibition space, titled “Early Success”, features a re-creation at far right of the 6th exhibition that took place at the Alfred Stieglitz gallery “291” on Fifth Avenue-from April 7-28, 1906. The Viennese and German photographers Heinrich Kühn, Hans Watzek and Hugo Henneberg-known as the Cloverleaf or Viennese Trifolium, all had vintage, massive frames on display. Photograph courtesy of the Neue Galerie.
Not surprisingly, I soon discovered taking pictures is off-limits in the second and third floor exhibition rooms of the museum, which made it easier for me to scribble notes and not worry about the supplemental visuals for this post, most of which I’ve pulled from the PhotoSeed Archive. Emerging on the third floor, I first ducked into gallery 5 to take in a video narrated by Neue Galerie director Renée Price on Kühn’s pioneering 1907 involvement, along with Stieglitz and Steichen, with color Autochrome Lumière plates. I talked with the guard near the entrance who smiled when I asked how many times he had already seen it. Needless to say, he probably will not take the bait to see it again here on his day off, but you of course should.
One of the original vintage framed photographs on display in the “Early Success” gallery was this landscape study titled “Twilight” (Dämmerung), which Kühn did in 1896. This hand-pulled Chine-collé photogravure version published in the important Austrian photographic journal Wiener Photographische Blätter in February, 1897 surely does the original an injustice: a bi-color gum bichromate print (enhanced with watercolor) that is certainly unique. Image: (15.6 x 11.8 cm) PhotoSeed Archive
The show is arranged in five galleries, with a total of 105 vintage photographs in a variety of photographic media. In addition to the aforementioned work by Stieglitz and Steichen, Kühn’s fellow Viennese Trifolium partners Hans Watzek and Hugo Henneberg are also included, as well as select examples by Photo-Secession members Frank Eugene, Gertrude Kasebier, George Seeley and Clarence White.
White Excursion, (Weier Ausflug) from ca. 1905, is a fine early example of genre landscape study by Kühn incorporating his family members taken in the Tyrol. (most likely nanny Mary Warner and daughter Edeltrude) After the 1907 introduction to the public of Autochrome Lumière plates, he would create elaborate staged scenes similar to this but with specially made clothing worn by his models in order to take advantage of the added color dimension. Image: from September, 1908 issue of Photographische Rundschau: ( 17.7 x 13.1 cm) PhotoSeed Archive
The two galleries I found most fascinating were the 4th gallery, which the museum assigns the collective title “Family Drama” and the 2nd gallery, called “Early Success”. In Family Drama, a massive, dark cherry-stained wood lattice panel forms the backdrop along one wall which has been installed specially for this exhibit. According to a museum guard, the panel blocks large windows overlooking Fifth Ave. The prop is a subtle and welcome touch for those familiar with some of Kühn’s portrait work, which often balances expanses of dark (the paneled background) with select highlights for the figure posed in front of it.
There were several examples of original vintage prints taken by American Photo-Secession founder member Frank Eugene (1865-1936) included in the show, in order to show Kühn’s active participation in and acceptance by the upstart Photo-Secession (founded 1902) in America. In this study taken in 1907 by Eugene, who can be seen at far left of frame, Alfred Stieglitz, Heinrich Kühn and Edward Steichen (far right) examine Eugene’s photographic work. Detail: platinum print, Yale Collection of American Literature: from: Wikimedia Commons
According to a caption in this gallery, these panels were originally intended to be moved around as part of a photographic studio, and were (presumably) designed by Wiener Werkstätte founders Josef Hoffman and Koloman Moser for Kühn’s Innsbruck home located on Richard Wagner Street, where he lived with his children and English nanny Mary Warner from 1906-1919 (another studio in the home featured white paneling). Kühn’s ability to move the panels depending on exterior lighting conditions-from windows, skylights, and reflected means-were a way of giving his portrait backdrops a distinctive style. A means to an end in order for him to maintain fastidious control of his pictorial output.
The 3rd gallery exhibition space was the smallest, and was an homage to the importance of the American Photo-Secession journal Camera Work, edited and published by Alfred Stieglitz. Seen here on both sides are all twelve vintage select plates from the journal as well as a framed gum bichromate photograph: “Anna with Mirror” done by Kühn in 1902 and later published in Camera Work XIII in 1906. Photograph courtesy of the Neue Galerie.
Speaking of control, another photographic caption in this gallery stated Kühn went so far as to have special clothing tailored in hues of black, white and gray for his children to wear while they posed for these portraits. Later, this also applied after 1907, but with colored clothing worn by them as well as Mary Warner while he made some of his most famous images in outdoor settings using the brand-new Autochrome Lumière plates.
The distinctive cover of “Camera Work” featured Art-Nouveau typography done by American Photo-Secession founder member Edward Steichen, who was also an accomplished painter at the time he hand-designed the lettering sometime in 1902 before traveling to Paris to live and study. Detail of entire cover shown. top: logo: (8.6 x 14.0 cm) PhotoSeed Archive
Walking over to the adjoining 2nd gallery, Early Success, the idea of gallery repetition is repeated along the long dimension of the space. Here, the idea of the famous Stieglitz “291” gallery is hinted at, with pleated, olive-drab fabric lining the lower portion of the wall while early 20th century reproduction period spotlights are aimed toward massive examples of colored and monochrome gum-bichromate prints.
One of Alfred Stieglitz’s signature New York photographs is “Two Towers — New York”, a cityscape taken in 1911 showing his masterful balancing of shades of gray in a complex urban environment. The following description appears in “The Key Set”, volume 1: “The view looks south from a stoop on the west side of Madison Avenue, toward the towers of Madison Sqaure Garden (left) and the Metropolitan Life Building (right).” This plate, with full support shown, from Camera Work XLIV, 1913 (image: 20.5 x 16.0 cm | support: 28.1 x 20.0 cm ) From: PhotoSeed Archive
As I counted 29 framed prints in this room alone, the 291 wall is intended to showcase an approximation of the actual work (loaned from the Stieglitz bequeath at the Metropolitan as well as other institutional and private collections) from Viennese Trifolium members Kühn, Henneberg and Watzek. It was truly an extraordinary moment to be able to see these large-scale photographs up close, further elucidated on for their time as follows in a gallery caption:
The scale of the prints themselves may have convinced a broader public that photographs might be an artistic medium in its own right.
Kühn of course was the star in this room, with some of his earlier successes shown dating to the mid 1890’s. The cloverleaf Trifolium ceased to exist after 1903, once Watzek died and Henneberg soon turned his attention to etching.
In the same year (1907) Heinrich Kühn had sat down with Stieglitz, Edward Steichen and Frank Eugene to discuss their work, Steichen’s own exploration of shades of gray by means of the the camera took shape in this waterway study of a gondolier navigating a Venetian waterway. Initially titled “Late Afternoon – Venice”, the work was first published in the Steichen number of Camera Work 42/43 (1913) as a duogravure before Stieglitz had it reprinted as a hand-pulled photogravure on Japan tissue for Camera Work 44, (1913) where it was simply titled “Venice”. This plate, with full support shown, from Camera Work XLIV, 1913 (image: 16.7 x 20.1 cm | support: 19.9 x 28.0 cm ) From: PhotoSeed Archive
Finally, in the third gallery, a bridge for how Kühn and his contemporaries were embraced and given credibility in the form of 12 select images from the Alfred Stieglitz journal Camera Work are shown. The small room is further anchored on one side by a large gum-bichromate print titled Anna with Mirror, a 1902 genre study by Kühn showing a young woman from behind fixing her hair while reflected in a mirror.
Left: “Anna with Mirror”, taken by Kühn in 1902, was titled “Girl with Mirror” when Alfred Stieglitz included it as a photogravure plate in Camera Work XIII in 1906. A reproduction greeting card of the image was included in a boxed set purchased by this author from the Neue Galerie book store and carried home in the brown-paper bag at right, a fine example of modern typographic art for sure. Left: 19.5 x 14.4 cm: image courtesy: Photogravure.com Right: paper bag: 28.2 x 19.2 cm
Reproduced by Stieglitz as a photogravure in Camera Work in 1906, the Neue Galerie chose to include a reproduction of it, along with five of Kühn’s other photographs, in an affordable set of greeting cards sold in their first floor gift shop: a nice memento and excuse for future correspondence procured by this visitor on my way out to Fifth Ave.
When I found out last year the Metropolitan Museum of Art in New York City would be mounting a show on three of the greats: Alfred Stieglitz, Edward Steichen, and Paul Strand, I made a mental note that it would perhaps be the only time some of the greatest photographs of these masters would be assembled as a group for public view in my lifetime. Earlier this year, with daughter in tow from spring break, we made our way up the stairs to the Met’s 2nd floor photographic galleries. Before getting to the good stuff however, I made a beeline for the merchandise—conveniently placed right at the entrance. All I can say is that now I’m the proud owner of a Camera Work hat, apologizing only later to aforementioned daughter and her friend that good, old dad could not resist the idea of giving additional promotion to one of the greatest photographic journals ever printed. Never heard of Camera Work? Then be sure to pay a visit to PhotoSeed’s good friend Photogravure.com, where you can view every plate from the journal beginning here.
The nature of this post concerns something I saw under one of the display cases in the first gallery at the show devoted to the work of Alfred Stieglitz: the Metropolitan’s copy of Picturesque Bits of New York And Other Studies.
The Stieglitz gallery featured one of his most famous New York images: Winter, Fifth Avenue-the first plate presented with the portfolio.
What intrigued me the most was that it was opened to the first plate in the portfolio showing Stieglitz’s iconic image known as Winter, Fifth Avenue. What really got me excited was the fact it was printed on chine collé and additionally signed and titled by Stieglitz. Speaking of merchandising, over a century earlier he had teamed up with New York City publisher Robert Howard Russell to produce this portfolio. As an added bonus to the book-buying public, forty “Edition-De-Luxe” copies of the portfolio in a special binding, done from the first impressions with the plates signed by him, were offered at $25.00 each-a king’s ransom for the time. The Met’s copy is one of these special copies.
With just a bit of cursory research from my own library as well as online resources, I discovered that the first issue with this portfolio most likely had to do with Stieglitz promising more than he could pull off. An early promotional advertising poster for R.H. Russell’s involvement with the portfolio spelled out an apparently early incarnation of the title for the work: Picturesque New York. It prominently features the Winter, Fifth Avenue photograph printed as a photogravure. 1.
The original R.H. Russell letterpress for the poster is done in red ink.
“In the late 1890’s Stieglitz began a series of photographs of New York that would explore the city’s “myriad moods, lights, and phases”…2.
Had Stieglitz hoped he could assemble enough new material for this portfolio to show his true American roots before finally going to press? The quote highlighted above is believed to refer to work Stieglitz undertook after publication of Picturesque Bits but it is not inconceivable he wasn’t thinking about the New York project much earlier. After all, besides the four images appearing in this portfolio, his early New York work including The Terminal (1893), The Asphalt Paver (1892-3) as well as his general interest in photographing New York’s citizenry including the less fortunate (see Five Points, New York-1893) may have given him impetus enough to pull it off.
The concession finally made by Stieglitz to include some of his “greatest hits” taken from abroad still eliminated (for one copy writer of the time at least) the word “Bits” in the portfolio title. In a “Special Editions For Book Lovers” advertisement issued by R.H. Russell appearing in at least one source: (The Bibelot, 1897), the working title of the portfolio was Picturesque New York And Other Studies. 3.
Finally, a definitive source appeared including the elusive Bits: a booksellers catalogue issued by none other than R.H. Russell towards the end of 1897. In it, the following copy appeared opposite a full-page photograph of A Bit of Venice from the portfolio: 4.
“A few years ago the possibilities of the photographic camera were unrecognized, but we are gradually awakening to the fact that in the hands of an artist this instrument may be made to give something more than mere pictorial records of scenes and events. The leader in this country is undoubtedly Mr. Alfred Stieglitz, and some examples of his work are here for the first time made accessible to the public. The portfolio contains twelve superb reproductions of his best work. They are printed by the photogravure process on plate paper, 14×17 inches. The first question that will be asked on viewing these pictures will be “Are they really photographs?” and such a question would be only natural, inasmuch as they in no way resemble what we have been accustomed to regard as photographs. “Winter on Fifth Avenue” is one of the best in the
Selling the Bits: R.H. Russell catalogue advertising the newly released portfolio: courtesy Photogravure.com
collection. Here we see one of the stage coaches coming down Fifth Avenue in the midst of a blinding snowstorm. The effect is thoroughly realistic, and one cannot but admire the courage of the man who makes pictures at the height of a storm, at a time when other photographers have stowed their cameras away waiting for a fine day. “The Glow of Night” is a photograph taken at midnight, and gives a perfect reproduction of New York at that hour. The electric lights and the reflection on the wet pavements are all rendered with startling fidelity. The scenes are by no means confined to New York. We have a charming bit of Venetian landscape, a scene on a Parisian Boulevard on a wet day, and some Dutch and Italian scenery. The twelve subjects, together with an introduction by W.E. Woodbury, are issued in an artistic portfolio.”
Notes:
1. Lot # 265: In: Photo-Secession | Catalogue 6 : Lunn Gallery-Graphics International Ltd: Washington DC : 1977: p. 124
2. See: Alfred Stieglitz | The Key Set: The Alfred Stieglitz Collection of Photographs: Volume Two 1923-1937: Sarah Greenough: National Gallery of Art, Washington| Harry N. Abrams, Inc. : 2002: p. 938
3. R.H. Russell advertisement: In: The Bibelot: A Reprint of Poetry and Prose for Book Lovers, chosen in part from scarce editions and sources not generally known: 1897: Volume III: Edited by Thomas B. Mosher: Portland, ME: p. 401
4. Books & Artistic Publications-Illustrated & Descriptive List of the Publications Of: R.H. Russell: 33 Rose Street, New York: 1897